Chigasaki Beer Makes Its First Appearance in Takashimaya's Gift Catalog, with Free Shipping on All Items
Chigasaki BEER&Villa has been featured for the first time in Takashimaya's summer gift catalog (the nationwide main booklet). In the online store, all items ship free, and six varieties, including one made with komatsuna from a local farmer, will be delivered from Chigasaki to the rest of Japan.
Hop BroDid you hear? Takashimaya catalog debut. Chigasaki's Chigasaki BEER&Villa has been included in the nationwide main summer gift booklet, and that's pretty exciting.
MugiWhat! So it's a department store debut? Craft beer showing up in Takashimaya's summer gifts suddenly makes it feel really upscale!
Hop BroAnd this time, every item ships free. Orders are accepted on Takashimaya's online store from May 8 to 10:00 a.m. on August 4, and at in-store gift centers from June 4 to July 31, so it's really easy to buy as a gift.
MugiOhhh! With zero shipping fee, it's easier to send. With summer gifts, you have all that momentum until you buy one, and then you hit the shipping cost at the end, so this helps a lot.
Hop BroThe lineup has six varieties in total, and one of them uses komatsuna from a local farmer. What's interesting is how they bring the character of the vegetable into the beer itself.
MugiKomatsuna, as in that leafy green komatsuna? What do you mean it's not grassy? The vegetable character didn't get lost in the beer?
Hop BroThat's the point. Apparently they finish it surprisingly fruity. They keep down the grassy notes and lean into fruit-like aroma and drinkability, so it's the kind of beer that overturns your assumptions about vegetable beer.
MugiSeriously! Hearing that it's popular with women makes me even more curious. Komatsuna, but fruity? My brain is having trouble keeping up!
Hop BroWhat's more, Chigasaki BEER&Villa is a seaside facility in Chigasaki where you can do brewing on the first floor and dining on the third floor. Being able to drink it fresh on the spot is a real advantage of going there.
MugiNice. I kind of like the idea of local first because it feels like something the people in the area can support too. A summer gift that lets you taste Chigasaki's scenery itself is really lovely.
Hop BroExactly. It feels like promoting the appeal of Chigasaki has been turned directly into a gift. If it can reach people nationwide from a seaside brewery, it has a lot of credibility as a summer present.
MugiYeah, this is definitely one of those I want one for myself too items! I can already see the future where I buy it as a summer gift and end up drinking it first.
Chigasaki BEER&Villa (Chigasaki City, Kanagawa) has had its Chigasaki Beer featured for the first time in Takashimaya's summer gift catalog (the nationwide main booklet). On its official Instagram, the brewery described it as an initiative that connects the appeal of local Chigasaki with the rest of the country.
For this sale, orders will be accepted from May 8 to 10:00 a.m. on August 4 on the Takashimaya Online Store, and from June 4 to July 31 at Takashimaya gift centers in each store. In addition, all items ship free this time. The offering is designed to be easy to choose as a gift and easy to send to distant destinations.
The lineup includes six varieties in total. Among them is one brewed with komatsuna lovingly grown by a local farmer, resulting in a surprisingly fruity finish. It is being introduced as having no grassy smell and being popular with women as well, reflecting the brewery's approach of bringing the character of its ingredients into the beer.
Chigasaki BEER&Villa is a facility with a brewery and restaurant located by the sea in Naka-kaigan, Chigasaki City. Brewing takes place on the first floor, while the third-floor restaurant lets guests enjoy freshly brewed beer. Its official website also promotes "local first," a concept aimed at circulating Chigasaki's people, goods, services, and money within the community, and this department store gift offering can be seen as an extension of that idea.
This move, placing locally brewed beer into a department store gift section, seems likely to become an entry point for people discovering Chigasaki craft beer for the first time. It will be worth watching how far the flavors born at this seaside brewery spread as a summer gift.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroDid you hear? Takashimaya catalog debut. Chigasaki's Chigasaki BEER&Villa has been included in the nationwide main summer gift booklet, and that's pretty exciting.
MugiWhat! So it's a department store debut? Craft beer showing up in Takashimaya's summer gifts suddenly makes it feel really upscale!
Hop BroAnd this time, every item ships free. Orders are accepted on Takashimaya's online store from May 8 to 10:00 a.m. on August 4, and at in-store gift centers from June 4 to July 31, so it's really easy to buy as a gift.
MugiOhhh! With zero shipping fee, it's easier to send. With summer gifts, you have all that momentum until you buy one, and then you hit the shipping cost at the end, so this helps a lot.
Hop BroThe lineup has six varieties in total, and one of them uses komatsuna from a local farmer. What's interesting is how they bring the character of the vegetable into the beer itself.
MugiKomatsuna, as in that leafy green komatsuna? What do you mean it's not grassy? The vegetable character didn't get lost in the beer?
Hop BroThat's the point. Apparently they finish it surprisingly fruity. They keep down the grassy notes and lean into fruit-like aroma and drinkability, so it's the kind of beer that overturns your assumptions about vegetable beer.
MugiSeriously! Hearing that it's popular with women makes me even more curious. Komatsuna, but fruity? My brain is having trouble keeping up!
Hop BroWhat's more, Chigasaki BEER&Villa is a seaside facility in Chigasaki where you can do brewing on the first floor and dining on the third floor. Being able to drink it fresh on the spot is a real advantage of going there.
MugiNice. I kind of like the idea of local first because it feels like something the people in the area can support too. A summer gift that lets you taste Chigasaki's scenery itself is really lovely.
Hop BroExactly. It feels like promoting the appeal of Chigasaki has been turned directly into a gift. If it can reach people nationwide from a seaside brewery, it has a lot of credibility as a summer present.
MugiYeah, this is definitely one of those I want one for myself too items! I can already see the future where I buy it as a summer gift and end up drinking it first.
