Black Tide Brewing's New Release Tapped at Craftsman Sendai, Hoya Boya Collaboration Debuts
At the beer pub "Craftsman Sendai Craftman" in front of Sendai Station, a new brand called "Hoya Friends Beer" from Black Tide Brewing and the sea child Hoya Boya was introduced. The post announced availability of the brand's "Hoya Boya Hazy Pale Ale."
Hop BroHere comes news you can't miss near Sendai Station, Craftsman Sendai tap alert! Black Tide Brewing's new collaboration is getting attention.
MugiWhat? Right in the middle of Sendai? And it's a Hoya Boya collaboration too? Cute and beer at the same time!
Hop BroThis time the focus is Hoya Friends Beer, by Black Tide Brewing × Umi no Ko Hoya Boya. The theme, "Beer = a sign of friendship," is a good one.
MugiOhhh, so the one you can actually drink is Hoya Boya Hazy Pale Ale, right? Just from the name, it sounds hazy!
Hop BroYou're right about the hazy part - it's slightly cloudy in appearance. The style is a juicy pale, so it's not too heavy but still has a strong aroma.
MugiThat sounds amazing! And I heard it's ABV 5%, so a moderate alcohol level that lets you take your time drinking!
Hop BroExactly. The highlights are tropical aromas like pineapple and mango, a silky mouthfeel, and restrained bitterness. In terms of design, it's very much hop-aroma focused.
MugiHop-aroma focused... that sounds pro! So for beginners too, it's basically that tropical fruit vibe that makes you go, "This is good!"
Hop BroYou've got it perfectly! It's exciting to track a beer with Kesennuma roots right in Sendai, and if you like guest beers, this is a Tohoku collaboration worth checking out.
MugiIt's decided then! Tonight's a Craftsman toast route, and let's go drink it with Hop-nii's commentary!
In a social media post dated March 15, 2026, from the beer pub Craftsman Sendai Craftman in Chuo, Aoba Ward, Sendai City, Miyagi, a hot new release from Kesennuma was announced.
The featured release is the new brand "Hoya Friends Beer" by Black Tide Brewing × Umi no Ko Hoya Boya. With the theme "Beer = a sign of friendship," the project is designed to capture connections with the local community and use beer as a catalyst for interaction.
The specific beer introduced in the post is "Hoya Boya Hazy Pale Ale" (ABV 5%). It is described as featuring tropical hop aromas reminiscent of pineapple and mango, a juicy drinking profile, a silky mouthfeel, and a restrained bitterness.
True to Craftsman, which carries a wide lineup of craft beers, the key point here is being able to drink a collaboration beer with a local Kesennuma context right in downtown Sendai. For those who follow guest beers, this one is a must-check topic: a Tohoku brewery teaming up with a regional character.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroHere comes news you can't miss near Sendai Station, Craftsman Sendai tap alert! Black Tide Brewing's new collaboration is getting attention.
MugiWhat? Right in the middle of Sendai? And it's a Hoya Boya collaboration too? Cute and beer at the same time!
Hop BroThis time the focus is Hoya Friends Beer, by Black Tide Brewing × Umi no Ko Hoya Boya. The theme, "Beer = a sign of friendship," is a good one.
MugiOhhh, so the one you can actually drink is Hoya Boya Hazy Pale Ale, right? Just from the name, it sounds hazy!
Hop BroYou're right about the hazy part - it's slightly cloudy in appearance. The style is a juicy pale, so it's not too heavy but still has a strong aroma.
MugiThat sounds amazing! And I heard it's ABV 5%, so a moderate alcohol level that lets you take your time drinking!
Hop BroExactly. The highlights are tropical aromas like pineapple and mango, a silky mouthfeel, and restrained bitterness. In terms of design, it's very much hop-aroma focused.
MugiHop-aroma focused... that sounds pro! So for beginners too, it's basically that tropical fruit vibe that makes you go, "This is good!"
Hop BroYou've got it perfectly! It's exciting to track a beer with Kesennuma roots right in Sendai, and if you like guest beers, this is a Tohoku collaboration worth checking out.
MugiIt's decided then! Tonight's a Craftsman toast route, and let's go drink it with Hop-nii's commentary!
