New Arrival

Craftsman Sendai, the beer pub in central Sendai, has introduced a new beer on Instagram: Hoya Boya White Ale from BLACK TIDE BREWING. For beer fans in Miyagi, it is the kind of tap update that is worth checking in person.

The beer is a Belgian White at 5.0% ABV. According to the post, it uses plenty of wheat malt, pours a slightly hazy yellow, and shows a soft, rounded mouthfeel. Coriander, orange peel, and fruity yeast notes give it a clean, refreshing finish.

The post also notes that the bar now has three Hoya Boya variants on hand, adding a colorful angle to the lineup. That makes this more than a simple single-tap update: it is also a chance to compare expressions within the same character-themed series.

Craftsman Sendai is known for its broad draft selection, with 31 taps spanning Japanese and international craft beer. The food side leans Italian, which fits naturally with a gentle wheat beer like this one. Pizza, pasta, and antipasti should all work well alongside the beer's light body and citrus-driven aroma.

Located within walking distance of Sendai Station, the bar is easy to stop by for a quick pint or a longer session. If you are looking for a guest beer that is approachable but still clearly styled, Hoya Boya White Ale looks like a strong fit for the current tap list.