The Outline of Hitachi Beer Brewery’s New "Ajigaura Sunrise Hazy" Revealed in a Post
From Hitachi Beer Brewery (Ibaraki)’s Instagram post, "2025.1.1.début...", the specs of the new beer "Ajigaura Sunrise Hazy" were confirmed. The style is DDH, ABV 6, SRM 5, IBU 25. A story inspired by the sunrise at Ajigaura was also presented, highlighting a clear approach to translating local scenery into beer.
In an Instagram post by Hitachi Beer Brewery (shown as of January 7, 2026), information about "Ajigaura Sunrise Hazy" was made public. The caption includes the words "2025.1.1.début," along with the beer name, specs, and background on its development.
Details confirmed from the post
- Beer name: Ajigaura Sunrise Hazy
- Style: DDH
- ABV: 6
- SRM: 5
- IBU: 25
In the text, it is explained that this is a project by a brewer under the theme of "a brewery in Ajigaura," and that the beer was born from the idea of bottling the sunrise seen during the brewer’s first-ever SUP experience in Ajigaura. The post makes it clear that the intent goes beyond numerical specs, connecting a landscape experience directly to recipe design.
Seen in the brewery context
Hitachi Beer Brewery operates inside "Second Earth - Second Earth Hitachi Main Store -" in Bentencho, Hitachi City. According to local media coverage, it launched in June 2024 as Hitachi City’s first microbrewery and is said to have an annual production capacity of around 15,000 liters. The store information also notes a brewpub-style setup where visitors can enjoy Hitachi Beer, brewed on the first floor, making it possible to experience dining and brewing along the same flow.
Given the brewery’s track record of releasing labels named after local places and scenery, this new "Ajigaura Sunrise Hazy" can be seen as another release in the same style, turning the atmosphere of the land into a beer story. The post also includes a reservation link (Hot Pepper Gourmet), which further suggests a communication design centered on an in-person experience.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.