North Island Beer Announces Factory Direct Sales Starting 5/16 and Booth at the "All-Star Atsukan Festival"
On May 16, North Island Beer announced factory direct sales at its Ebetsu brewery and an event booth in Sapporo. At the direct sales counter, it will sell seasonal Bontan Lager by weight, and at the "All-Star Atsukan Festival" it will offer four limited beers plus hot beer.
Hop BroIt’s here, North Island Beer’s May 16 announcement. They’re hitting us with both factory direct sales at the Ebetsu brewery and a booth at the "All-Star Atsukan Festival" in Sapporo on the same day.
MugiWait, they’re doing factory direct sales and an event booth at the same time? Both sound interesting, that’s unfair!
Hop BroAt the shop, they’re selling the seasonal Bontan Lager by weight. It’s the last appearance of the season, and with only 15 liters available, it’s a pretty rare item.
Mugi15 liters? That’s tiny! 1g = 2.0 yen? How are you supposed to buy that? A world where you buy beer by weight is hard to process!
Hop BroSince it’s sold by weight, they pour just the amount you want. They also have plastic cups for 650 yen, which makes it easy to take home.
MugiOh, wow! And the cherry-blossom gathering reservations have passed 100 people too, so it must be popular. If people can just ask at the shop, regulars will have an easier time getting in!
Hop BroThe event side is even hotter. They’ll be running four limited beers plus hot beer, for a total of five taps. Seeing a lineup like that makes me want to try everything side by side.
MugiThey have hot beer too!? If they say this is the last time they’re serving it, I’m going to regret not going now...
Hop BroThe event runs May 16 from 12:00 to 17:00 and May 17 from 11:00 to 16:00. The venues are DO-BOX EAST and, only on May 17, Hokkaido Jingu Tongu, so make sure you don’t confuse it with Hokkaido Jingu in Maruyama.
MugiSo, a seasonal glass in Ebetsu would be great, and drinking in Sapporo with the event atmosphere would be amazing too! Now I just want to raise a glass with Bontan Lager today!
North Island Beer (Ebetsu, Hokkaido) is a brewery that has been brewing craft beer in Hokkaido since 2003. In 2009, it moved its base to Ebetsu and has continued making beers that make use of local ingredients.
In this post, the brewery announced factory direct sales on May 16 and its booth at the "All-Star Atsukan Festival," which begins the same day. At the Ebetsu brewery shop, the seasonal "Bontan Lager" will be sold by weight. It is being introduced as the final appearance of the season, with a 15-liter limit. The price is 1g = 2.0 yen, and a plastic cup is 650 yen. The post also mentions that reservations for a cherry-blossom viewing gathering have surpassed 100 people, and asks those who want to reserve to speak with staff at the direct sales shop.
At the "All-Star Atsukan Festival," the brewery will operate with a total of five taps: four limited beers and hot beer. According to the post, this will be the last time hot beer is served. The event schedule is Saturday, May 16, 2026, from 12:00 to 17:00 and Sunday, May 17, from 11:00 to 16:00. The venues are DO-BOX EAST on both days (4 Chome Odorihigashi, Chuo-ku, Sapporo, directly connected to Exit 7 of Subway "Bus Center-mae" Station) and Hokkaido Jingu Tongu (only on May 17, 3 Chome Minami 2-jo Higashi, Chuo-ku, Sapporo, a 3-minute walk from the same station), and the post also warns not to confuse it with Hokkaido Jingu in Maruyama.
This announcement, which highlights both the brewery's weighted direct sales and limited pours at the event venue, shows the broad ways North Island Beer can be enjoyed. Whether you choose a seasonal glass at the Ebetsu brewery or taste it amid the energy of an event in central Sapporo, the post conveys the fun of craft beer across different settings.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIt’s here, North Island Beer’s May 16 announcement. They’re hitting us with both factory direct sales at the Ebetsu brewery and a booth at the "All-Star Atsukan Festival" in Sapporo on the same day.
MugiWait, they’re doing factory direct sales and an event booth at the same time? Both sound interesting, that’s unfair!
Hop BroAt the shop, they’re selling the seasonal Bontan Lager by weight. It’s the last appearance of the season, and with only 15 liters available, it’s a pretty rare item.
Mugi15 liters? That’s tiny! 1g = 2.0 yen? How are you supposed to buy that? A world where you buy beer by weight is hard to process!
Hop BroSince it’s sold by weight, they pour just the amount you want. They also have plastic cups for 650 yen, which makes it easy to take home.
MugiOh, wow! And the cherry-blossom gathering reservations have passed 100 people too, so it must be popular. If people can just ask at the shop, regulars will have an easier time getting in!
Hop BroThe event side is even hotter. They’ll be running four limited beers plus hot beer, for a total of five taps. Seeing a lineup like that makes me want to try everything side by side.
MugiThey have hot beer too!? If they say this is the last time they’re serving it, I’m going to regret not going now...
Hop BroThe event runs May 16 from 12:00 to 17:00 and May 17 from 11:00 to 16:00. The venues are DO-BOX EAST and, only on May 17, Hokkaido Jingu Tongu, so make sure you don’t confuse it with Hokkaido Jingu in Maruyama.
MugiSo, a seasonal glass in Ebetsu would be great, and drinking in Sapporo with the event atmosphere would be amazing too! Now I just want to raise a glass with Bontan Lager today!
