This Season's “That Seasonal Beer” Has Been Brewed Again


In an Instagram post at 5:58 p.m. on December 21, 2025, Kyonan Beer announced, “The seasons keep turning, and we brewed this beer again this season!” The beer was made with the goal of being available by Christmas, but at the time of the post the brewery said it was “really down to the wire,” revealing that it had not made it in time for release in stores that weekend.

Store Sales Begin on December 23


The post says, “It will be on store shelves from the day after tomorrow,” so based on the publication date, sales are expected to begin on December 23. With year-end demand rising, fans looking for seasonal beers will want to check carefully so they do not miss the restock timing.

Wholesale Sales Also Begin, Though Quantities Are Limited


The same post also mentions the start of wholesale sales in addition to store sales. However, it warns in advance that “the quantity looks likely to be lower this year,” suggesting that the brewery may not be able to promise the number that customers want. For restaurants and liquor retailers, getting in touch early is likely to be important.

A Seasonal Beer That Reflects Kyonan Beer's Local Character


Based in Kyonan Town, Chiba Prefecture, Kyonan Beer is a brewery that makes beers using local agricultural products such as Koshihikari rice and lemons. It has produced a wide range of styles, from light, low-bitterness beers to fuller-bodied brews. The seasonal beer released at this year-end milestone by a brewery rooted in its local community is drawing attention as a bottle well suited to winter meals and gift-giving.