Eguchiya Brewery Begins Selling 3rd Anniversary Merchandise, First Release Is an Original Sticker
Eguchiya Brewery in Kasumigaura, Ibaraki, announced on Instagram that it has started selling merchandise to commemorate its third anniversary since opening. The first release is an original sticker, which will be given away with the purchase of six bottles of beer and also sold separately for 100 yen per sticker. It is also expected to be available at the brewery tour on March 29.
Hop BroToday's topic is Eguchiya Brewery's third anniversary. A first batch of commemorative merchandise has come out from Kasumigaura, Ibaraki!
MugiWait, merchandise instead of beer!? The first release is a sticker? That's a surprisingly cute direction!
Hop BroAnd the condition is pretty good too. You get one as a gift when you buy six bottles of beer, and you can also buy it separately for 100 yen each.
MugiOh wow! But what's the main beer this time? I'm curious about the beer name and style too!
Hop BroThe post doesn't lock in a single beer name. The focus is on Eguchiya's bottled beer as a whole. Rather than one specific style, it's a craft ale line that makes use of local secondary ingredients.
MugiWhat! That "secondary ingredients" wording suddenly sounds like science class! What exactly are secondary ingredients!?
Hop BroIt's materials used in addition to malt and hops. In other words, they use Ibaraki agricultural products to put the taste of the land into the beer.
MugiWow! And they renovated a former sake brewery storehouse from the Meiji era, so it's a historic storehouse brewery. That's awesome!
Hop BroExactly. It's a community brewery that connects with the local area. And apparently the same sticker will also be available at the March 29 tour.
MugiThen you tour the brewery, buy the beer, and grab the sticker too, right? A keepsake experience is the best!
Hop BroYeah, it's perfect for a third-anniversary milestone. Now I kind of want to toast with a glass of Eguchiya's beer already!
Eguchiya Brewery announced in a March 25 post that it would roll out commemorative merchandise to mark its third anniversary. The post described it as the long-awaited merchandise sale and said the brewery plans to introduce items one by one going forward.
First Release: Sticker
The first item announced this time is an original sticker. The details are as follows.
- Receive a sticker when you purchase six bottles of beer
- Stickers are also sold separately for 100 yen each
- At present, sales are available at the brewery in Kasumigaura
- There is also a possibility of purchasing them at events
In addition, the brewery said the same sticker will also be available at the brewery tour that was announced previously. In the post, it invited visitors by saying, "Please come to Eguchiya Brewery on 3/29!"
Brewery Background
Eguchiya Brewery is a brewery that began operating in 2023 on the shores of Lake Kasumigaura in Kasumigaura, Ibaraki Prefecture. Its official online store says the brewery was built by renovating a former sake brewery storehouse from the Meiji era, and that it operates as a community-focused brewery rooted in the local area. A defining feature of its beer-making is the use of secondary ingredients such as Ibaraki agricultural products, with an emphasis on creating beers that connect with local culture and ingredients.
The merchandise line launched at the 3rd anniversary milestone appears to be an effort to let people take home more than just the beer itself, preserving the brewery experience in tangible form. For anyone planning a visit, this is a topic worth checking alongside beer purchases.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's topic is Eguchiya Brewery's third anniversary. A first batch of commemorative merchandise has come out from Kasumigaura, Ibaraki!
MugiWait, merchandise instead of beer!? The first release is a sticker? That's a surprisingly cute direction!
Hop BroAnd the condition is pretty good too. You get one as a gift when you buy six bottles of beer, and you can also buy it separately for 100 yen each.
MugiOh wow! But what's the main beer this time? I'm curious about the beer name and style too!
Hop BroThe post doesn't lock in a single beer name. The focus is on Eguchiya's bottled beer as a whole. Rather than one specific style, it's a craft ale line that makes use of local secondary ingredients.
MugiWhat! That "secondary ingredients" wording suddenly sounds like science class! What exactly are secondary ingredients!?
Hop BroIt's materials used in addition to malt and hops. In other words, they use Ibaraki agricultural products to put the taste of the land into the beer.
MugiWow! And they renovated a former sake brewery storehouse from the Meiji era, so it's a historic storehouse brewery. That's awesome!
Hop BroExactly. It's a community brewery that connects with the local area. And apparently the same sticker will also be available at the March 29 tour.
MugiThen you tour the brewery, buy the beer, and grab the sticker too, right? A keepsake experience is the best!
Hop BroYeah, it's perfect for a third-anniversary milestone. Now I kind of want to toast with a glass of Eguchiya's beer already!
