North Island Beer to Sell Limited Bottles and Draft Beer in a 15-Day Pop-Up at Tobu Department Store Ikebukuro
North Island Beer, from Ebetsu, Hokkaido, began a 15-day pop-up at Tobu Department Store Ikebukuro on April 22. During the event, the brewery will offer limited-edition bottles, draft beer, and tasting sets, with different staff members handling sales in the first and second halves of the run.
Hop BroNorth Island Beer from Ebetsu, Hokkaido is at a 15-day event at Tobu Department Store Ikebukuro. Since it's from April 22 to May 6, it feels like you can snack on a bit of Hokkaido atmosphere in Ikebukuro.
MugiWhat, craft beer in a department store!? A 15-day pop-up is pretty long, isn't it? I bet a lot of people will stop by after work!
Hop BroExactly, and this time it's not just bottles - they also have draft beer you can drink on site. It really lets you enjoy both taking some home and drinking it there.
MugiWhat is that! How is draft beer different from bottled beer? It suddenly feels like a bar!
Hop BroDraft beer is poured directly from a tank or keg, so its freshness and aroma are the big draws. The tasting set this time is also a key point, because it makes it easy to enjoy the differences in flavor even within the same brewery.
MugiOh, so it's something even beginners can try out! And with the tasting set, it's easy to figure out which one you like!
Hop BroThe bottle highlights are Haruyoi, with its eye-catching cherry blossom pattern, and "Bokura to, Neko," which is interesting even just from the name. They have a real limited-edition feel, the kind that makes you look twice if you see them on the shelf.
MugiWait, Bokura to, Neko is way too cute!? Just the name makes me want to take it home - it's cat-lover bait!
Hop BroAnd in the first half of the event, Mr. Haga will be at the booth, while in the second half new staff member Suzuki will take over, so the atmosphere of the conversation will probably change depending on when you go. Department store events are fun because you can hear from the brewers and the sellers, right?
MugiI see, so it's not just about buying things - it feels like an event where you can taste Hokkaido in Ikebukuro! At this point, I want to try the limited bottles, the draft beer, and the tasting set, all of them!
North Island Beer, which has been brewing craft beer in Ebetsu, Hokkaido since 2003, has opened at Tobu Department Store Ikebukuro's "Winter Hokkaido Fair." The event runs for 15 days, from April 22 to May 6, and brings the brand's beer to shoppers through the department store's event space in Ikebukuro.
At this pop-up, the brewery is selling a range of limited-edition beers in bottles, including "Haruyoi," whose eye-catching cherry blossom design stands out, and "Bokura to, Neko". It is also offering draft beer and tasting sets. The lineup is designed to give visitors both the pleasure of taking bottles home and the enjoyment of tasting on site.
The sales setup is also notable: in the first half of the event, sales representative Mr. Haga will staff the booth, while in the second half, new hire Mr. Suzuki will take over. Because the venue is a department store event hall, being able to choose while talking with the brewer and sales staff is likely to be one of the event's distinctive features.
North Island Beer is a brewery that continues to roll out both core products and limited releases, while staying true to the individuality of Hokkaido craft beer. A long-running event like this can also be a chance for drinkers from farther away to get a sense of the brand's range. The 15 days in Ikebukuro should offer a chance to experience its character through limited bottles, draft beer, and tasting comparisons.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNorth Island Beer from Ebetsu, Hokkaido is at a 15-day event at Tobu Department Store Ikebukuro. Since it's from April 22 to May 6, it feels like you can snack on a bit of Hokkaido atmosphere in Ikebukuro.
MugiWhat, craft beer in a department store!? A 15-day pop-up is pretty long, isn't it? I bet a lot of people will stop by after work!
Hop BroExactly, and this time it's not just bottles - they also have draft beer you can drink on site. It really lets you enjoy both taking some home and drinking it there.
MugiWhat is that! How is draft beer different from bottled beer? It suddenly feels like a bar!
Hop BroDraft beer is poured directly from a tank or keg, so its freshness and aroma are the big draws. The tasting set this time is also a key point, because it makes it easy to enjoy the differences in flavor even within the same brewery.
MugiOh, so it's something even beginners can try out! And with the tasting set, it's easy to figure out which one you like!
Hop BroThe bottle highlights are Haruyoi, with its eye-catching cherry blossom pattern, and "Bokura to, Neko," which is interesting even just from the name. They have a real limited-edition feel, the kind that makes you look twice if you see them on the shelf.
MugiWait, Bokura to, Neko is way too cute!? Just the name makes me want to take it home - it's cat-lover bait!
Hop BroAnd in the first half of the event, Mr. Haga will be at the booth, while in the second half new staff member Suzuki will take over, so the atmosphere of the conversation will probably change depending on when you go. Department store events are fun because you can hear from the brewers and the sellers, right?
MugiI see, so it's not just about buying things - it feels like an event where you can taste Hokkaido in Ikebukuro! At this point, I want to try the limited bottles, the draft beer, and the tasting set, all of them!
