New Products Announced for the March 28 Factory Direct Sales Day

North Island Beer’s Ebetsu brewery announced the start of sales for "Buntan White" and a lager to coincide with its March 28 factory direct sales day. In the post, the brewery said sales would begin through the factory outlet and listed the bulk-sale price for "Buntan White" at 2.0 yen per gram, with a plastic cup priced at 650 yen.

The brewery is based in Ebetsu, Hokkaido, and was started by brewers who trained in Canada. Under the slogan “Beer is Art,” it produces five regular beers as well as limited-edition and seasonal offerings. On its official website, the brewery says it also works on brewing that makes use of local ingredients, such as a weizen made with wheat from Ebetsu and limited beers using hops grown in Hokkaido.

This post shows that the brewery’s commitment to making use of local ingredients is reflected directly in its lineup of limited releases. A beer like Buntan White, with its citrusy nuances, is the kind of product that can stand out on spring shelves. The factory direct sales day is worth watching as a chance to get not only the regular lineup but also these limited items early.

The brewery is located on the first floor of Ambitious Plaza at 11-5 Motomachi, Ebetsu City, and direct sales are held on Saturdays and national holidays from 10:00 a.m. to 5:00 p.m., and on Sundays from 12:00 p.m. to 3:00 p.m. As a place where you can buy Hokkaido craft beer on site, it is worth remembering not only for local customers but also for beer fans visiting the Ebetsu area.