Spotlight: the first collaboration Hazy IPA


In HOP CROWD’s latest post,
Ise Kadoya Beer × VERTERE "Another Cut" appears. The style is Hazy IPA, and the post presents it as a beer brewed with the new hop variety "Vera" and 2025-harvest "Strata." It’s the kind of beer that should appeal to anyone who wants to fully enjoy hop-driven aromas.

Guest beers introduced that day


The post that day featured the following lineup.

- Shima Brewing "Meyer Lemon Lager"
- Ise Kadoya Beer × VERTERE "Another Cut"
- Noboribetsu Jibeer Oni Densetsu "Shishi-gami Oni IPA"
- NEKO BEER "FANTASISTA ~Grapes are friends~"
- VERTERE "10th Anniversary"
- Himitsu Beer × Ise Kadoya Beer "Racco Nibiki"
- Belching Beaver "Peanut Butter Milk Stout"

From a citrusy lager to a hop-forward IPA and a sweet, toasty stout, it’s a lineup with plenty of range. It’s easy to imagine starting light with the first pour and finishing the night with something dark and rich.

The shop’s atmosphere and what’s coming up


HOP CROWD is a beer pub on the second floor of a building in Suwa Sakae-cho, Yokkaichi. It’s close to the station, so it’s an easy stop on the way home from work. The post also mentions a collaboration event with Vineria Luppolo on March 22 and participation in a shopping district beer garden on April 5, making it a place where you can follow craft beer both in-house and through events.