MATSURI BREWING Serves Its “Harecha” Golden Bitter at the BrewPub
MATSURI BREWING, based in Urayasu, Chiba, introduced its “Harecha” Golden Bitter on Instagram. It features a crisp bitterness layered with tea-like nuances, and is said to pair well with fried foods, Japanese dishes, and heartier Western-style meals.
Hop BroToday I’m introducing a new release from MATSURI BREWING in Chiba’s Urayasu, a beer worth paying attention to.
MugiWhoa! That sounds festive! "Harecha" sounds like tea, even though it’s beer?
Hop BroExactly. The star here is a Golden Bitter, designed to layer tea-like nuances over the savory depth of toasted malt.
MugiA tea-like beer? Is it sweet like hojicha latte? I can’t quite picture what they mean by "tea character"!
Hop BroIt’s more about aroma and the finish than sweetness. It comes together as mildly bitter with a crisp finish, so the drinking experience stays clean.
MugiOhhh! Then it sounds like it would go great with food! If it pairs well with fried dishes too, that’s really versatile!
Hop BroExactly. It works well with both Japanese and Western dishes, and its strength is that it’s great as a food-pairing beer. The bitterness doesn’t overpower anything.
MugiAnd the brewpub is only a four-minute walk from Urayasu Station, so close! With eight draft taps, that’s way too tempting!
Hop BroPlus they have plenty of bottles too, and the best part is being able to enjoy a freshly poured glass on the spot. It really has that MATSURI BREWING “special day” atmosphere.
MugiAll right, today we’re toasting in a festival mood! I want to try this Harecha first with fried food or Japanese dishes!
MATSURI BREWING is a brewery based in Urayasu City, Chiba Prefecture, and it promotes craft beer that is somehow nostalgic and highly drinkable, inspired by “special occasion” days. At its brewpub, a four-minute walk from Urayasu Station on the Tokyo Metro Tozai Line, it serves eight taps of draft beer and 50 kinds of bottled beer, making it a place where you can enjoy a freshly brewed glass in a space attached to the brewery.
What was introduced on Instagram this time was the “Harecha” Golden Bitter. The post describes it as a beer with tea-like nuances, designed so that the savory depth of the malt is layered with a gentle “tea character.” The flavor is mildly bitter, with a clean finish.
The style is Golden Bitter, and the balance is designed to emphasize bitterness without making it hard to drink. The post says the beer’s bitterness is moderate and that it pairs well with fried foods, Japanese cuisine, and heartier Western dishes. Its versatility as a food-pairing beer is one of its clear strengths.
It is also listed as “M077) Harecha” in the official online shop lineup, positioning it as a distinctive beer with Japanese elements within MATSURI BREWING’s range. Like the brewery’s other beers, such as the Festival IPA series, the JUICY series, Banzei Red Ale, and Nadeshiko Brut IPA, this “Harecha” also seems aimed at adding a touch of specialness to everyday dining.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday I’m introducing a new release from MATSURI BREWING in Chiba’s Urayasu, a beer worth paying attention to.
MugiWhoa! That sounds festive! "Harecha" sounds like tea, even though it’s beer?
Hop BroExactly. The star here is a Golden Bitter, designed to layer tea-like nuances over the savory depth of toasted malt.
MugiA tea-like beer? Is it sweet like hojicha latte? I can’t quite picture what they mean by "tea character"!
Hop BroIt’s more about aroma and the finish than sweetness. It comes together as mildly bitter with a crisp finish, so the drinking experience stays clean.
MugiOhhh! Then it sounds like it would go great with food! If it pairs well with fried dishes too, that’s really versatile!
Hop BroExactly. It works well with both Japanese and Western dishes, and its strength is that it’s great as a food-pairing beer. The bitterness doesn’t overpower anything.
MugiAnd the brewpub is only a four-minute walk from Urayasu Station, so close! With eight draft taps, that’s way too tempting!
Hop BroPlus they have plenty of bottles too, and the best part is being able to enjoy a freshly poured glass on the spot. It really has that MATSURI BREWING “special day” atmosphere.
MugiAll right, today we’re toasting in a festival mood! I want to try this Harecha first with fried food or Japanese dishes!
