Tachinomi Beer Boy Shibuya Parco Store Introduces Nagano Trading Ahead of Overseas TTO
Tachinomi Beer Boy Shibuya Parco Store, located on the B1F of Shibuya PARCO, has started a series introducing importers ahead of its overseas TTO. In its post, it highlights Nagano Trading and guides readers through American craft icons such as Sierra Nevada, along with upcoming event plans.
Hop BroA serialized feature leading up to an overseas TTO has started in the basement of Shibuya PARCO. Tachinomi Beer Boy Shibuya Parco Store is introducing Nagano Trading first, and it really sets the mood before the event even begins.
MugiWait, what is TTO? Does tap takeover mean kind of hijacking all the taps? That sounds a little aggressive, haha.
Hop BroExactly. Basically, it means filling the taps at one shop all at once for that event. This time, Nagano Trading is the centerpiece, and it's being featured as an importer that connects a wide range of American craft beers to Japan.
MugiOh, so it sounds like you can enjoy a whole bunch of overseas beers at once. And the article mentioned a meeting with Sierra Nevada too, but is that beer really that important?
Hop BroIt's very important. Sierra Nevada is like a foundation of American craft beer, and from there it connects to Firestone Walker, Monkish Brewing, and Green Cheek Beer, which gives it that classic-to-cutting-edge feel.
MugiWow, just hearing those names is enough to fill me up! But is an importer different from just a regular import company?
Hop BroRoughly speaking, it's a bridge between overseas breweries and Japanese bars. So when you can enjoy the whole context of the breweries like this, you get to taste not just the beer itself but the background too.
MugiI get it! And there are tons of events lined up, with May 29 as the big gathering. There are a lot more than just Nagano Trading coming, right?
Hop BroExactly. Five Good, Ladybird, InBeers, AQ Bevolution, Cardinal Trading, Harry May, Evergreen, and Unica are all on the list. Plus, June 13 and June 27 are Kawasaki and Yokohama projects, July 4 is Teenage Brewing TTO, and July 25 continues with BrewBeast x NOMCRAFT TTO.
MugiWhoa, that sounds so fun! And Tachinomi Beer Boy Shibuya Parco Store is easy to stop by from lunchtime, right? A drink while you're out shopping sounds perfect!
Hop BroExactly. It's open every day from 11:30 to 22:30, and from 14:00 to 16:00 it's a lighter service window, so it's easy to drop in. As a TTO to follow in Shibuya, it's seriously hot, and drinking American craft at a place like this gives you the feeling that one drink won't be enough today.
MugiYeah, I'm completely in that mood now! I want to drink right away, and now I want to follow every single upcoming event too!
Importer Introduction for the Overseas TTO
The "Tachinomi Beer Boy Shibuya Parco Store" on the B1F of Shibuya PARCO has started a serialized importer feature leading up to the overseas TTO day. This time, the spotlight is on Nagano Trading, which is introduced as a company that handles a wide range of American craft beer.
The post also looks back on the store's roots with its encounter with Sierra Nevada. It also mentions breweries such as Firestone Walker, Monkish Brewing, and Green Cheek Beer, showing a lineup that connects established classics with buzzworthy breweries.
Upcoming Event Schedule
- Friday, May 29: Importer Grand Gathering Festival
- Saturday, June 13
- Saturday, June 27
- Saturday, July 4: Teenage Brewing TTO
- Saturday, July 25: BrewBeast x NOMCRAFT TTO
- Sometime in August: Unsung Heroes
At the May 29 session, one beer each from Nagano Trading, Five Good, Ladybird, InBeers, AQ Bevolution, Cardinal Trading, Harry May, Evergreen, and Unica is scheduled to be on tap. In the June 13 and June 27 events, breweries from Kawasaki and Yokohama will appear together, and a lottery-style giveaway for participants is also being announced.
Store Features
As its name suggests, "Tachinomi Beer Boy Shibuya Parco Store" is a beer pub where you can stop in casually for standing drinks. It is open every day from 11:30 to 22:30, and from 14:00 to 16:00 it mainly serves drinks and simple snacks. Its location makes it easy to drop by for a drink in the afternoon, before or after shopping or a movie, or on the way home from work.
From this post, the store's approach comes through clearly: it connects classic and latest American craft trends through the context of importers and breweries. If you are following tap takeover news in Shibuya, this is a store worth watching.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroA serialized feature leading up to an overseas TTO has started in the basement of Shibuya PARCO. Tachinomi Beer Boy Shibuya Parco Store is introducing Nagano Trading first, and it really sets the mood before the event even begins.
MugiWait, what is TTO? Does tap takeover mean kind of hijacking all the taps? That sounds a little aggressive, haha.
Hop BroExactly. Basically, it means filling the taps at one shop all at once for that event. This time, Nagano Trading is the centerpiece, and it's being featured as an importer that connects a wide range of American craft beers to Japan.
MugiOh, so it sounds like you can enjoy a whole bunch of overseas beers at once. And the article mentioned a meeting with Sierra Nevada too, but is that beer really that important?
Hop BroIt's very important. Sierra Nevada is like a foundation of American craft beer, and from there it connects to Firestone Walker, Monkish Brewing, and Green Cheek Beer, which gives it that classic-to-cutting-edge feel.
MugiWow, just hearing those names is enough to fill me up! But is an importer different from just a regular import company?
Hop BroRoughly speaking, it's a bridge between overseas breweries and Japanese bars. So when you can enjoy the whole context of the breweries like this, you get to taste not just the beer itself but the background too.
MugiI get it! And there are tons of events lined up, with May 29 as the big gathering. There are a lot more than just Nagano Trading coming, right?
Hop BroExactly. Five Good, Ladybird, InBeers, AQ Bevolution, Cardinal Trading, Harry May, Evergreen, and Unica are all on the list. Plus, June 13 and June 27 are Kawasaki and Yokohama projects, July 4 is Teenage Brewing TTO, and July 25 continues with BrewBeast x NOMCRAFT TTO.
MugiWhoa, that sounds so fun! And Tachinomi Beer Boy Shibuya Parco Store is easy to stop by from lunchtime, right? A drink while you're out shopping sounds perfect!
Hop BroExactly. It's open every day from 11:30 to 22:30, and from 14:00 to 16:00 it's a lighter service window, so it's easy to drop in. As a TTO to follow in Shibuya, it's seriously hot, and drinking American craft at a place like this gives you the feeling that one drink won't be enough today.
MugiYeah, I'm completely in that mood now! I want to drink right away, and now I want to follow every single upcoming event too!
