Hiroshima Craft Beer Bar mugi Taps SIBEERIA's "EVERYDAY LIFE"
Craft beer bar mugi in Hiroshima City's Naka Ward, Kaminobori-cho, announced a new tap on Instagram. "EVERYDAY LIFE" from Czech brewery SIBEERIA went on tap. The post introduced it as an "authentic Czech pale lager," and the bar now has three Czech-style beers on tap.
Hop BroThe news that SIBEERIA's EVERYDAY LIFE is on tap at craft beer bar mugi in Hiroshima's Kaminobori-cho is seriously hot!
MugiWhoa! The Czech one!? And it said pale lager "from the source" - is that different from a regular lager?
Hop BroGood question. The key is that it drinks light while still leaving the character of the malt, and the article was pushing that it lets you enjoy the beer's malt backbone.
MugiMalt backbone? A backbone in beer!? What is that, some kind of mysterious core inside like a straw!?
Hop BroDon't worry, haha. Basically it means the base of the aroma and sweetness doesn't wobble. In Czech lager contexts, people often bring up decoction brewing too.
MugiDeco...ction? Sounds like a spell! So when you drink it, it's basically a satisfying glass that's light without being thin, right?
Hop BroExactly. And the bar currently has three Czech-style beers lined up, so they've created a tasting path that doesn't end with just one glass.
MugiNice! That's the best, a shortcut to a Czech trip! The fact that they also mentioned the WBC context makes it hit harder with the backstory included.
Hop BroExactly. It's not just a new tap announcement; what they pour into the glass is also 'whose beer is this, and what culture does it come from?' That kind of thing is very mugi.
MugiIt's settled then! Tonight we're going from EVERYDAY LIFE in Kaminobori-cho to a three-beer Czech run, let's go with a tasting lineup!
Hiroshima's craft beer bar mugi announced a new guest beer tap in its March 10 post, "🍺NEW BEER🍺...". This time's star is EVERYDAY LIFE from Czech brewery SIBEERIA.
In the post text, the beer is introduced as an "authentic Czech pale lager." The style is presented as a crisp, easy-drinking beer with a solid malt backbone, in true mugi fashion as a "glass you should be drinking right now." The post also notes that three Czech-style beers are lined up inside the bar, making it easy to move beyond one pint and build a proper tasting lineup.
The copy also touches on the WBC context, and it's striking how the beer is introduced with respect for Czech baseball. Rather than stopping at simple tap news, the bar's voice feels like it's pouring in the backstory along with the beer, which is very much part of mugi's style of communication.
mugi is a beer pub in an easy-to-reach spot in central Hiroshima. Its strength is that you can settle in with a meal and enjoy domestic and international craft beer at a relaxed pace. This time's EVERYDAY LIFE is a beer that will appeal both to people who want to enjoy the context of Czech lagers and to those looking for a guest tap a little different from the usual. If you visit while the three Czech-style beers are available, you should be able to experience the unique character of the region side by side.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroThe news that SIBEERIA's EVERYDAY LIFE is on tap at craft beer bar mugi in Hiroshima's Kaminobori-cho is seriously hot!
MugiWhoa! The Czech one!? And it said pale lager "from the source" - is that different from a regular lager?
Hop BroGood question. The key is that it drinks light while still leaving the character of the malt, and the article was pushing that it lets you enjoy the beer's malt backbone.
MugiMalt backbone? A backbone in beer!? What is that, some kind of mysterious core inside like a straw!?
Hop BroDon't worry, haha. Basically it means the base of the aroma and sweetness doesn't wobble. In Czech lager contexts, people often bring up decoction brewing too.
MugiDeco...ction? Sounds like a spell! So when you drink it, it's basically a satisfying glass that's light without being thin, right?
Hop BroExactly. And the bar currently has three Czech-style beers lined up, so they've created a tasting path that doesn't end with just one glass.
MugiNice! That's the best, a shortcut to a Czech trip! The fact that they also mentioned the WBC context makes it hit harder with the backstory included.
Hop BroExactly. It's not just a new tap announcement; what they pour into the glass is also 'whose beer is this, and what culture does it come from?' That kind of thing is very mugi.
MugiIt's settled then! Tonight we're going from EVERYDAY LIFE in Kaminobori-cho to a three-beer Czech run, let's go with a tasting lineup!
