Craft Beer Market Sendai to Tap East Tohoku Soul Beers on November 9
Craft Beer Market Sendai will host “Tohoku Soul Beer Project—Fresh Hops Version” on November 9, 2026. Beers from participating breweries will be tapped together, alongside a food event featuring specialties from all six Tohoku prefectures.
Hop BroA day to tour Tohoku through flavor is coming to Sendai. The taps open November 9 for the Tohoku Tamashii Beer Project: Fresh Hop Version.
MugiWhat? Does a simultaneous tapping mean the whole place goes pop, pop, pop? Like a toast starting gun!
Hop BroThat would be great, right? Beers from breweries in the project will be tapped together, offering a cross-section of Tohoku beer in one event.
MugiWhat makes fresh hops special? Are hops already tiny beer-flavored green things? Freshly harvested hops sound intriguing!
Hop BroThey are often called fresh hops: hops used right after harvest or before drying. They can bring a vivid green aroma—sometimes like being in a field.
MugiDrinking a field...? Hold on, nobody put lawn clippings in my glass! So it means beer enjoyed through aroma, right?
Hop BroExactly—no grass required. Craft Beer Market Sendai will also host a Tohoku six-prefecture food festival, so there will be regional dishes alongside the beer.
MugiAll of Tohoku in beer and food? Tasting different pours while finding food pairings is a delicious Tohoku road trip!
Hop BroPerfectly put. Individual beer names, styles, and brewery details have not been announced yet, so check the official Instagram before heading over.
MugiMeeting breweries from across Tohoku right in central Aoba Ward, Sendai—that is lovely. On November 9, I want to toast Tohoku!
Hop BroThen it is settled! With fresh-hop aromas and Tohoku comfort food ahead, get the glasses ready. I already want a pint in Sendai!
A tasting event focused on Tohoku beer and food
Craft Beer Market Sendai, a beer pub in Aoba Ward, Sendai, will host “Tohoku Soul Beer Project—Fresh Hops Version” on Monday, November 9, 2026.
The event will feature a simultaneous tapping of beers brewed by breweries participating in the Tohoku Soul Beer Project. Centered on freshly harvested hops, the program offers an opportunity to explore the beer culture of northeastern Japan in one place. As of the source article’s publication, individual beer names and the participating brewery list had not been announced.
The event will also include a food festival showcasing specialties from all six prefectures of Tohoku. Guests can enjoy regional dishes with the beers, compare hop aromas and beer profiles, and discover pairings inspired by the region’s local ingredients.
Located in central Sendai, Craft Beer Market Sendai is an approachable beer pub suited to both a casual after-work drink and sampling several beers in one visit. This event will bring beers and food from across Tohoku together in the city, making it a convenient way to experience the region’s brewing and culinary traditions.
Further details, including the beer lineup and food menu, are expected to be announced on Craft Beer Market Sendai’s official Instagram. Visitors should check the latest information before heading to the event.
Event details
- Date: November 9, 2026
- Venue: Craft Beer Market Sendai
- Address: 3-7-25 Chuo, Aoba-ku, Sendai, Miyagi, Japan
- Program: Simultaneous tapping of beers from participating Tohoku Soul Beer Project breweries and a six-prefecture Tohoku food festival
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroA day to tour Tohoku through flavor is coming to Sendai. The taps open November 9 for the Tohoku Tamashii Beer Project: Fresh Hop Version.
MugiWhat? Does a simultaneous tapping mean the whole place goes pop, pop, pop? Like a toast starting gun!
Hop BroThat would be great, right? Beers from breweries in the project will be tapped together, offering a cross-section of Tohoku beer in one event.
MugiWhat makes fresh hops special? Are hops already tiny beer-flavored green things? Freshly harvested hops sound intriguing!
Hop BroThey are often called fresh hops: hops used right after harvest or before drying. They can bring a vivid green aroma—sometimes like being in a field.
MugiDrinking a field...? Hold on, nobody put lawn clippings in my glass! So it means beer enjoyed through aroma, right?
Hop BroExactly—no grass required. Craft Beer Market Sendai will also host a Tohoku six-prefecture food festival, so there will be regional dishes alongside the beer.
MugiAll of Tohoku in beer and food? Tasting different pours while finding food pairings is a delicious Tohoku road trip!
Hop BroPerfectly put. Individual beer names, styles, and brewery details have not been announced yet, so check the official Instagram before heading over.
MugiMeeting breweries from across Tohoku right in central Aoba Ward, Sendai—that is lovely. On November 9, I want to toast Tohoku!
Hop BroThen it is settled! With fresh-hop aromas and Tohoku comfort food ahead, get the glasses ready. I already want a pint in Sendai!