On April 11, North Island Beer announced on Instagram that it would be holding a factory direct sale day. From the post title, it is clear that the notice was about an opportunity to buy beer directly at the brewery in Ebetsu.

The brewery is based in Ebetsu, Hokkaido, and its official website describes it as having been started by a brewer who trained in Canada. In addition to its standard beers, it actively releases seasonal and limited-batch brews, and the breadth of its lineup is one of its strengths.

The official website’s news section also frequently announces direct sales and draft sales at the Ebetsu brewery. These events are appealing because they let customers shop while checking current shipment status and limited items, mainly bottled products, and they serve as a clear point of contact for understanding where the brewery stands now.

This factory direct sale day can also be seen as an announcement that reflects North Island Beer’s commitment to continuing to make beer in Ebetsu. It is a notice worth checking for anyone who wants to replenish their supply of standard favorites as well as for drinkers eager to try the latest limited-batch brews.