North Island Beer to Hold Factory Direct Sales Day at Ebetsu Brewery on April 19
On April 19, North Island Beer announced a "Factory Direct Sales Day" at its brewery in Ebetsu, Hokkaido. It will be a chance to pick up the brewery's core beers and limited brews, crafted by a brewer trained in Canada, at a location close to its base in Ebetsu.
Hop BroToday's highlight is North Island Beer's Factory Direct Sales Day. They're holding it at the Ebetsu brewery on April 19, so it sounds like you can enjoy the whole atmosphere of the brewer, too.
MugiWait, you can buy it at the brewery!? And that Ebetsu onsite feel sounds kind of special and exciting!
Hop BroExactly. This is a craft brewery based on the brewer's Beer is Art philosophy, developed during training in Canada, and it sends out five core beers plus seasonal and limited-batch releases from Ebetsu.
MugiBeer is Art... does that mean beers are lined up in a museum? Or do you mean beer as art?
Hop BroThe latter. It means treating the taste structure and aroma balance like a work of art. For example, the Weizen made with wheat from Ebetsu really expresses the character of that place.
MugiWow! Wheat beer does have such a gentle feel, doesn't it? And when I hear wheat from Ebetsu, it sounds like it's packed with local flavor!
Hop BroWhat's even more interesting is that they also do limited releases using Hokkaido ingredients, plus projects like the Buntan series that make use of the connection between Ebetsu and Tosashimizu.
MugiBuntan even becomes beer!? That's really pushing regional flavor to the next level!
Hop BroAnd at the Factory Direct Sales Day, unlike at the central Sapporo Beer Bar NORTH ISLAND, you can choose products at a much closer distance to where the brewer actually works.
MugiWow, it sounds fun even before buying anything. Comparing the core beers and the limited ones, and having the fun of choosing on the spot sounds amazing!
Hop BroExactly. The joy of buying and the joy of learning the background come at the same time, so this is definitely a day that makes you want to drink.
MugiThen I'll start with the Weizen! I'm already in the mood to crack open a cup of Ebetsu today!
On April 19, North Island Beer announced a "Factory Direct Sales Day" at its brewery in Ebetsu, Hokkaido. North Island Beer is a craft brewery that operates from its Ebetsu factory, sending out five core beers along with seasonal and limited-batch brews, all centered on the brewer's "Beer is Art" philosophy developed during training in Canada.
Delivering Beer from the Ebetsu Brewery
On the company's official website, the lineup reflects the character of the local area, including a Weizen made with wheat from Ebetsu and limited releases that make use of Hokkaido ingredients. The brewery has also continued to create projects that weave regional connections directly into beer, such as its Buntan series, inspired by the sister-city relationship between Ebetsu and Tosashimizu in Kochi Prefecture.
The Factory Direct Sales Day will be an opportunity to experience that kind of craftsmanship up close. Its appeal lies in being able to check out the easy-drinking quality of the core beers and the distinct character of the limited releases while feeling the atmosphere of Ebetsu, the brand's home base. North Island Beer can also be enjoyed at its directly operated Beer Bar NORTH ISLAND in central Sapporo, but the Factory Direct Sales Day lets customers choose products at a distance much closer to the brewery's own production site.
For beer fans, it looks set to be a day where the joy of buying and the pleasure of learning the brewery's background come together.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's highlight is North Island Beer's Factory Direct Sales Day. They're holding it at the Ebetsu brewery on April 19, so it sounds like you can enjoy the whole atmosphere of the brewer, too.
MugiWait, you can buy it at the brewery!? And that Ebetsu onsite feel sounds kind of special and exciting!
Hop BroExactly. This is a craft brewery based on the brewer's Beer is Art philosophy, developed during training in Canada, and it sends out five core beers plus seasonal and limited-batch releases from Ebetsu.
MugiBeer is Art... does that mean beers are lined up in a museum? Or do you mean beer as art?
Hop BroThe latter. It means treating the taste structure and aroma balance like a work of art. For example, the Weizen made with wheat from Ebetsu really expresses the character of that place.
MugiWow! Wheat beer does have such a gentle feel, doesn't it? And when I hear wheat from Ebetsu, it sounds like it's packed with local flavor!
Hop BroWhat's even more interesting is that they also do limited releases using Hokkaido ingredients, plus projects like the Buntan series that make use of the connection between Ebetsu and Tosashimizu.
MugiBuntan even becomes beer!? That's really pushing regional flavor to the next level!
Hop BroAnd at the Factory Direct Sales Day, unlike at the central Sapporo Beer Bar NORTH ISLAND, you can choose products at a much closer distance to where the brewer actually works.
MugiWow, it sounds fun even before buying anything. Comparing the core beers and the limited ones, and having the fun of choosing on the spot sounds amazing!
Hop BroExactly. The joy of buying and the joy of learning the background come at the same time, so this is definitely a day that makes you want to drink.
MugiThen I'll start with the Weizen! I'm already in the mood to crack open a cup of Ebetsu today!
