Introducing an Early Taste of Spring

Otako Beer Brewery introduced "SETOUCHI SAKURA HAZY IPA," a canned beer from SETOUCHI BEER in Takamatsu, Kagawa Prefecture. The post highlighted its vivid pink color when poured into a glass, its aroma of cherry blossoms, and its sweet-tart flavor reminiscent of cherries, emphasizing its seasonal appeal for cherry-blossom-viewing season.

Two Label Designs: "Early Bloom" and "Full Bloom"

The beer is available in two label designs featuring cherry blossoms: an "Early Bloom" version and a "Full Bloom" version. It was suggested not only for drinking in the shop, but also for taking home as a cherry-blossom-viewing gift. The way it conveys the value of a seasonal product through both "taste" and "appearance" is especially striking.

Curation as a Chiba Local Base

Based in Chiba, Otako Beer Brewery is known for a lineup that combines its own beers with craft beers from around Japan. In this announcement as well, it lined up its original beers "Kinkan Biyori no Wheat-chan" and "Haru-Machi Lemon" alongside labels from NORTH ISLAND BEER, TOSACO, MARCA BREWING, and others, presenting a selection that matches the feeling of spring.

It also announced business hours of Friday, March 6, from 5:00 p.m. to 10:00 p.m., Saturday, March 7, from 3:00 p.m. to 10:00 p.m., and Sunday, March 8, from 3:00 p.m. to 8:00 p.m., as well as a closure notice for next week on Friday, March 13 and Saturday, March 14. By sharing seasonal limited-item arrival information and business information at the same time, the post makes it easier for customers to decide whether to visit or take items home.