Craft Beer Market Whity Umeda to Host Long Beach Beer Lab x CRAFTROCK TTO
On September 21, Craft Beer Market Whity Umeda will host a tap takeover celebrating the release of a collaboration beer from Long Beach Beer Lab and CRAFTROCK BREWING. The featured beer is California Roll, a collaborative brew that brings both breweries’ character into one glass.
Hop BroThis one stood out to me: the Whity Umeda TTO. On September 21, 2026, Craft Beer Market Whity Umeda is hosting a release event for the Long Beach Beer Lab and CRAFTROCK BREWING collaboration.
MugiWait, a collab release event already sounds fun! TTO is basically the day the taps turn into a beer party, right?
Hop BroPretty much, yeah. The headline pour is California Roll, a collaboration beer tied to Long Beach Beer Lab.
MugiWhat is that! West Coast Rice Pilsner sounds like three beer terms stacked on top of each other and daring me to keep up.
Hop BroIn simple terms, it's a light, crisp body. The rice keeps the finish clean, and the hops bring the aroma and personality on top.
MugiOhhh, so rice makes it snappy. That suddenly makes the name California Roll feel playful instead of mysterious.
Hop BroExactly, and the fun part is the hop character riding on an easy-drinking base. That makes it approachable but still interesting.
MugiAnd Craft Beer Market has that drop-in pub vibe where you can casually stop by and still drink something special.
Hop BroRight, it's very food-friendly drinking. Beer stays the star, but the place makes a limited collab feel easy to enjoy.
MugiIf you know the story first, it becomes one beer, two personalities. Tasting the overlap between Long Beach Beer Lab and CRAFTROCK BREWING is kind of romantic.
Hop BroSeptember 21 feels like the day to chase that limited collaboration. I'd order California Roll and immediately start analyzing where both breweries meet in the glass.
MugiI'm done for, I want a glass now. That article absolutely made me want to toast at Whity Umeda.
Event Overview
On Monday, September 21, 2026, Craft Beer Market Whity Umeda will hold a tap takeover marking the release of a collaboration beer from Long Beach Beer Lab and CRAFTROCK BREWING. The announcement centers on this partnership, making it a one-day event worth watching for fans of limited releases.
The Beer
The featured beer is California Roll from Long Beach Beer Lab. Product listings describe it as a West Coast Rice Pilsner, suggesting a light, crisp body layered with hop character. The name itself carries a playful edge, which fits the kind of creative collaboration craft beer fans tend to chase.
The Venue
Craft Beer Market is known as an easygoing beer pub where beer sits at the center of the experience, with food that naturally pairs alongside it. That format works well for drinkers who want to follow limited collabs without a lot of friction. A city-center location like the Sendai store also fits the same style of casual stop-in drinking.
Knowing the story behind a release changes the way a pint lands. On September 21, this event offers a chance to taste the collaboration first, then enjoy the connection between the two breweries in the glass.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroThis one stood out to me: the Whity Umeda TTO. On September 21, 2026, Craft Beer Market Whity Umeda is hosting a release event for the Long Beach Beer Lab and CRAFTROCK BREWING collaboration.
MugiWait, a collab release event already sounds fun! TTO is basically the day the taps turn into a beer party, right?
Hop BroPretty much, yeah. The headline pour is California Roll, a collaboration beer tied to Long Beach Beer Lab.
MugiWhat is that! West Coast Rice Pilsner sounds like three beer terms stacked on top of each other and daring me to keep up.
Hop BroIn simple terms, it's a light, crisp body. The rice keeps the finish clean, and the hops bring the aroma and personality on top.
MugiOhhh, so rice makes it snappy. That suddenly makes the name California Roll feel playful instead of mysterious.
Hop BroExactly, and the fun part is the hop character riding on an easy-drinking base. That makes it approachable but still interesting.
MugiAnd Craft Beer Market has that drop-in pub vibe where you can casually stop by and still drink something special.
Hop BroRight, it's very food-friendly drinking. Beer stays the star, but the place makes a limited collab feel easy to enjoy.
MugiIf you know the story first, it becomes one beer, two personalities. Tasting the overlap between Long Beach Beer Lab and CRAFTROCK BREWING is kind of romantic.
Hop BroSeptember 21 feels like the day to chase that limited collaboration. I'd order California Roll and immediately start analyzing where both breweries meet in the glass.
MugiI'm done for, I want a glass now. That article absolutely made me want to toast at Whity Umeda.
