Hokkaido's Rikka Opens Applications for 50-Member-Only Annual Membership "RIKKA∞2026"
Hokkaido organic craft beer brand Rikka announced on March 1, 2026 that it would begin accepting applications for its annual membership program, "RIKKA∞2026." In addition to one beer delivery per month, this participatory membership program delivers stories that convey the farm and brewing process.
Hop BroRikka from Hokkaido started accepting applications for an annual membership called "RIKKA∞2026" on March 1. And it's limited to 50 people, so it's a pretty exciting project.
MugiWhoa! So it's like a beer subscription?! Only 50 people? That's super limited!
Hop BroIt's not just a regular subscription. Rikka is an organic craft beer brand from Hokkaido, and it presents this as a participatory program that says, "This beer is not a finished product," delivering the farm and brewing process along with it.
MugiWhat?! So you mean drinking unfinished beer?!
Hop BroThat's the misunderstanding point. They're not selling an unfinished product. It means sharing the "journey in progress" of refining recipes while facing changing weather and ingredients every year. In other words, the drinker rides along on the brewing journey.
MugiOhhh! So it's like an immersive beer experience! Sounds fun, kind of like being a fan and following the journey!
Hop BroThe contents are pretty rich too. Once a month, you get three 330ml bottles, including limited brews and early releases. Plus a short story every month, and once every six months, local specialties and seasonal blessings arrive too.
MugiThat's a lot of info! Even though it's a beer delivery, you get farm reports and Hokkaido gifts too?!
Hop BroExactly. It's 10,000 yen per month, tax included and shipping included. I like that they clearly say it's not payment for a "finished product," but a price for continuing Rikka's challenge. Just like the Rikka philosophy, it's designed to connect people and the region.
MugiNow I really want to drink it! Let's open a limited brew and talk about it while reading the story, Hop!
Rikka announced on Instagram that this is not just a subscription service, but an annual program that shares the brewery's "journey in progress."
A membership program that emphasizes it is "not a finished product"
The core message of the announcement is: "This beer is not a finished product." It highlights barley grown in unfarmed fields, weather that changes from year to year, and an ongoing commitment to finding answers in the brewing process, designing the membership as a program where people can taste the process itself.
Applications are limited to 50 members. Rikka emphasizes delivering beer from a distance where it can "picture every member's face," positioning closeness in relationships as a value rather than mass production.
Program details and pricing
The contents of "RIKKA∞2026" are as follows.
- Once a month: three 330ml bottles (including limited brews and early releases)
- Once a month: a short story describing the farm and brewing process
- Once every six months: in addition to beer, local specialties and seasonal blessings related to Rikka and the people involved with it
The price is 10,000 yen per month (tax included), and the announcement says shipping is included. Rikka explains this not as payment for a "finished product," but as a price for continuing its challenges.
Context as a Hokkaido-born brand
Rikka is an organic craft beer brand based in Hokkaido. On its official shop, the brand explains its name by linking it to the snowflake "Rikka" and presents a philosophy of expanding connections between people and local communities through beer as its core. It has also continued operations that take waste reduction and community building into account.
This "RIKKA∞2026" initiative can be seen as an extension of that philosophy into the membership experience. For drinkers who want to follow not just the quality of the finished beer, but the changes in the brewing process itself as it responds to land and time, this is a notable launch.
Apply here: <https://rikkabeer.buyshop.jp/items/136760293>
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroRikka from Hokkaido started accepting applications for an annual membership called "RIKKA∞2026" on March 1. And it's limited to 50 people, so it's a pretty exciting project.
MugiWhoa! So it's like a beer subscription?! Only 50 people? That's super limited!
Hop BroIt's not just a regular subscription. Rikka is an organic craft beer brand from Hokkaido, and it presents this as a participatory program that says, "This beer is not a finished product," delivering the farm and brewing process along with it.
MugiWhat?! So you mean drinking unfinished beer?!
Hop BroThat's the misunderstanding point. They're not selling an unfinished product. It means sharing the "journey in progress" of refining recipes while facing changing weather and ingredients every year. In other words, the drinker rides along on the brewing journey.
MugiOhhh! So it's like an immersive beer experience! Sounds fun, kind of like being a fan and following the journey!
Hop BroThe contents are pretty rich too. Once a month, you get three 330ml bottles, including limited brews and early releases. Plus a short story every month, and once every six months, local specialties and seasonal blessings arrive too.
MugiThat's a lot of info! Even though it's a beer delivery, you get farm reports and Hokkaido gifts too?!
Hop BroExactly. It's 10,000 yen per month, tax included and shipping included. I like that they clearly say it's not payment for a "finished product," but a price for continuing Rikka's challenge. Just like the Rikka philosophy, it's designed to connect people and the region.
MugiNow I really want to drink it! Let's open a limited brew and talk about it while reading the story, Hop!
