North Island Beer is holding factory direct sales at its Ebetsu plant from May 2 to 4. In a post, it described the Golden Week period as "factory direct sales every day," and said that rare cask sales by the measure will also be available during the period. The measured sales will start with Cinnamon Ale, and after it sells out, the offering will switch to Sapa Inkaq Quri.

The factory is located at Ambitious Plaza 1F, 11-5 Motomachi, Ebetsu City. Hours are 10:00 a.m. to 5:00 p.m. on Saturdays and holidays, and 12:00 p.m. to 3:00 p.m. on Sundays. Based in Ebetsu, Hokkaido, the brewery offers five standard beers as well as seasonal and limited-batch brews, and is known for its locally rooted craft beer making.

At the same time, the beer event "E-BEER" is being held at EBRI, a commercial facility in Ebetsu, with May 4 as the final day. In addition to draft beer, the venue will offer bottle sales at EBRI Store, daily wine and coffee, and food stalls. Because it is held indoors, another advantage is that visitors can enjoy it without worrying about the weather. On May 4, when the factory direct sales and the facility event overlap, it will be a day to taste the full range of North Island Beer all at once.