Chigasaki BEER&Villa to Hand Out HAZY Yuzu IPA Bottles on a First-Come Basis for Its April 25 3rd Anniversary
Chigasaki BEER&Villa, based along the coast in Chigasaki, will run a limited-time campaign to coincide with its third anniversary on April 25. The giveaway will offer the bottled version of its rare "shishi yuzu"-made "HAZY Yuzu IPA (bottle)" to the first 100 people.
Hop BroThis 3rd anniversary project by Chigasaki BEER&Villa, right on the Chigasaki coast, is something they’re doing for us. On April 25, they’re giving away that limited HAZY Yuzu IPA (bottle) to the first 100 people.
MugiWhat, only the first 100 people!? That’s the kind of thing you have to line up for early or it’s gone, isn’t it!
Hop BroAnd the key point is that it’s not just any yuzu, but made with shishi yuzu. It has a big aroma and enough presence to stand up to the juiciness of a HAZY IPA.
MugiI hear HAZY a lot, but does that mean it’s a strongly aromatic beer? All I can picture is something hazy and cloudy!
Hop BroIn simple terms, a HAZY IPA is known for its turbidity and aroma. It brings out the hop aroma more easily, and when you layer yuzu on top of that, it really gives off a fresh spring-to-early-summer feel.
MugiOhhh! So the moment you open the bottle, the yuzu aroma bursts out at you. It’s like a little fruit explosion!
Hop BroPickup starts on April 25 at 12:00, at Pia Marche on the 1st floor and Restaurant Surfrider-go on the 3rd floor. Since you have to show the follow screen for the official account, just don’t forget that part.
MugiWhoa, you can pick it up in two places! Getting beer from a shop by the sea makes it feel like an event, and that’s exciting!
Hop BroExactly. One of the charms of Chigasaki BEER&Villa is that you can drink while looking out at the ocean. They also emphasize circulation with the local community, so this campaign feels great because it lets you enjoy the atmosphere of the place as well.
MugiSo it’s not just something they’re giving away, but something that lets you take the atmosphere of the shop with you too! Now I’m itching to drink some beer!
Hop BroRight? When you see an anniversary campaign like this, it makes you want a springtime drink. Just imagining the aroma of shishi yuzu makes me want to tip back a glass right now.
Chigasaki BEER&Villa announced a giveaway campaign on Instagram to mark its April 25 third anniversary. The item is a limited-time HAZY Yuzu IPA (bottle) made with the rare "shishi yuzu." One bottle of beer will be given to the first 100 people.
Pickup begins on Saturday, April 25 at 12:00. Bottles can be collected at Pia Marche on the 1st floor (food truck) and Restaurant Surfrider-go on the 3rd floor. To receive one, participants must show the follow screen for the official account, and the offer is limited to people 20 years old and over.
The shop operates a brewery and restaurant by the sea in Chigasaki, Kanagawa, making it a coastal craft beer hub. On its official website, it highlights that it:
- lets visitors enjoy freshly brewed beer while looking out at the ocean
- emphasizes "circulation" with the local community
- aims to make light, easy-to-drink beers
This campaign clearly reflects both the local character and the brand direction.
A HAZY IPA layered with yuzu should bring out a vivid aroma, and it fits well with the season from spring into early summer. As an anniversary campaign, it is not overly flashy, but it neatly communicates the beer's character and the area's identity. In a way that suits a shop with an operating base in Chigasaki, it seems designed to deliver both the drinking experience and the atmosphere of the place at the same time.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis 3rd anniversary project by Chigasaki BEER&Villa, right on the Chigasaki coast, is something they’re doing for us. On April 25, they’re giving away that limited HAZY Yuzu IPA (bottle) to the first 100 people.
MugiWhat, only the first 100 people!? That’s the kind of thing you have to line up for early or it’s gone, isn’t it!
Hop BroAnd the key point is that it’s not just any yuzu, but made with shishi yuzu. It has a big aroma and enough presence to stand up to the juiciness of a HAZY IPA.
MugiI hear HAZY a lot, but does that mean it’s a strongly aromatic beer? All I can picture is something hazy and cloudy!
Hop BroIn simple terms, a HAZY IPA is known for its turbidity and aroma. It brings out the hop aroma more easily, and when you layer yuzu on top of that, it really gives off a fresh spring-to-early-summer feel.
MugiOhhh! So the moment you open the bottle, the yuzu aroma bursts out at you. It’s like a little fruit explosion!
Hop BroPickup starts on April 25 at 12:00, at Pia Marche on the 1st floor and Restaurant Surfrider-go on the 3rd floor. Since you have to show the follow screen for the official account, just don’t forget that part.
MugiWhoa, you can pick it up in two places! Getting beer from a shop by the sea makes it feel like an event, and that’s exciting!
Hop BroExactly. One of the charms of Chigasaki BEER&Villa is that you can drink while looking out at the ocean. They also emphasize circulation with the local community, so this campaign feels great because it lets you enjoy the atmosphere of the place as well.
MugiSo it’s not just something they’re giving away, but something that lets you take the atmosphere of the shop with you too! Now I’m itching to drink some beer!
Hop BroRight? When you see an anniversary campaign like this, it makes you want a springtime drink. Just imagining the aroma of shishi yuzu makes me want to tip back a glass right now.
