North Island Beer Ebetsu Brewery to Hold Factory Direct Sales Day and Haruyoi Event on March 20
North Island Beer Ebetsu Brewery will hold a factory direct sales day on March 20 to coincide with the holiday. It will offer draft sales of the spring-limited beer "Haruyoi," and on the same evening it will also hold a release event at Beer Bar North Island in Sapporo. It will be a day to enjoy a new spring release at two locations: the brewery and the beer bar.
Hop BroToday's highlight is North Island Beer Ebetsu Brewery. On March 20, the factory direct sales day and the Haruyoi event are happening at the same time!
MugiWhat! Two venues on the same day? It's basically a festival on Haruyoi release day!
Hop BroExactly. It's the spring-limited Helles Bier "Haruyoi", with specs of ABV 5.0% and IBU 18, designed as a laid-back beer for spring.
MugiWhat is that! What does Helles taste like? And IBU 18 sounds like a test score!
Hop BroHelles is basically a gentle malty lager, and IBU 18 means the bitterness is restrained, so it's balanced for easy, drinkable sipping!
MugiOhh, so it should be good for beginners too! By the way, what about the draft-sales price?
Hop BroAt the factory direct sales location at 11-5 Motomachi, Ebetsu City, Haruyoi is 1g = 2.0 yen, and the plastic cup is 650 yen. Hours are Sat/holidays 10:00-17:00 and Sun 12:00-15:00.
MugiThat's a lot of info! What about the Sapporo side at night? You can drink it at Beer Bar North Island too, right?
Hop BroOf course. The Sapporo bar is open on the holiday from 15:00-22:00, Haruyoi starts being served at 15:00, and there's also a 20:00 release event!
MugiSo it's draft sales in Ebetsu by day and an event in Sapporo at night - the perfect Haruyoi bar-hopping plan!
Hop BroIf you want to taste Hokkaido's late spring, this is it. Being able to spend the whole day on Haruyoi across two venues, the brewery and the bar, is the best.
MugiIt's decided! I want to toast right now - tonight is Haruyoi night!
According to an Instagram post from North Island Beer Ebetsu Brewery, it will be open on March 20 as a holiday business day and will offer the limited beer "Haruyoi," which goes on sale that day.
"Haruyoi" is a Helles-style beer released every spring, and the post lists the draft-sales price as 1g = 2.0 yen and the plastic cup price as 650 yen. Factory direct sales hours are Saturday and holidays 10:00-17:00, Sundays 12:00-15:00, and the location is Ambitious Plaza 1F, 11-5 Motomachi, Ebetsu City.
On the same day, Beer Bar North Island in Chuo Ward, Sapporo, will also hold a "Haruyoi" release event starting at 20:00. Because it is a holiday business day, the bar will be open 15:00-22:00 that day, and "Haruyoi" will begin being served from opening time at 15:00.
The official website news also announces "Haruyoi" as a limited beer releasing on March 20, 2026, with specs of ABV 5.0%, IBU 18, and a Helles Bier style. It is presented as a beer designed for leisurely enjoyment of Hokkaido's late-arriving spring.
North Island Beer is based in Ebetsu, Hokkaido, and the official website 소개 describes it as a brewery that "expresses the flavor of Hokkaido's land in every glass." Its origins are said to lie in a beer experience in Canada in 2001, and seasonal brewing that balances local character with easy drinkability is one of the company's strengths. This "Haruyoi" release appears to be one that lets people experience that context in a springtime form.
- Instagram post: https://www.instagram.com/p/DWFlCr_k7yi/
- Official website: https://northislandbeer.jp/
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's highlight is North Island Beer Ebetsu Brewery. On March 20, the factory direct sales day and the Haruyoi event are happening at the same time!
MugiWhat! Two venues on the same day? It's basically a festival on Haruyoi release day!
Hop BroExactly. It's the spring-limited Helles Bier "Haruyoi", with specs of ABV 5.0% and IBU 18, designed as a laid-back beer for spring.
MugiWhat is that! What does Helles taste like? And IBU 18 sounds like a test score!
Hop BroHelles is basically a gentle malty lager, and IBU 18 means the bitterness is restrained, so it's balanced for easy, drinkable sipping!
MugiOhh, so it should be good for beginners too! By the way, what about the draft-sales price?
Hop BroAt the factory direct sales location at 11-5 Motomachi, Ebetsu City, Haruyoi is 1g = 2.0 yen, and the plastic cup is 650 yen. Hours are Sat/holidays 10:00-17:00 and Sun 12:00-15:00.
MugiThat's a lot of info! What about the Sapporo side at night? You can drink it at Beer Bar North Island too, right?
Hop BroOf course. The Sapporo bar is open on the holiday from 15:00-22:00, Haruyoi starts being served at 15:00, and there's also a 20:00 release event!
MugiSo it's draft sales in Ebetsu by day and an event in Sapporo at night - the perfect Haruyoi bar-hopping plan!
Hop BroIf you want to taste Hokkaido's late spring, this is it. Being able to spend the whole day on Haruyoi across two venues, the brewery and the bar, is the best.
MugiIt's decided! I want to toast right now - tonight is Haruyoi night!
