DD4D BREWING to Set Up at Ehime's "Dai Kissaten Exhibition" with Tap Beer and Goods
DD4D BREWING will participate in the "Dai Kissaten Exhibition" held at Ehime Kenmin Bunka Kaikan on May 9 and 10, 2026. Amid an event gathering bread, coffee, curry, and sweets, the Matsuyama brewery on Chifunemachi-dori will bring directly poured tap beer and goods.
Hop BroMatsuyama's DD4D BREWING is going to the "Dai Kissaten Exhibition" on May 9 and 10, 2026. I like that beer has a proper place at an event about bread and coffee.
MugiWhoa! So Dai Kissaten Exhibition is okay with beer too? I thought it was just some stylish cafe festival, but it's a huge gathering of food and drinks!
Hop BroExactly. The venue is the entire indoor space of Ehime Kenmin Bunka Kaikan, and it will be packed with bread, coffee, curry, and sweets. Advance tickets are 800 yen, same-day tickets are 1,000 yen, and it's free for elementary school students and younger, so it's easy to drop by and wander around.
MugiOhh! But what does TAP beer mean in the article? It sounds like tap dancing, which sounds fun, but do they actually dance?
Hop BroNo dancing. It means freshly poured draft beer. DD4D will serve beer poured straight from the tap at the venue, so the appeal is that it tastes freshly made and the aroma really comes through.
MugiI see! And the directly operated shop on Chifunemachi-dori is right in downtown Matsuyama. If I visited, I'd want to stop by the shop too!
Hop BroWhat's more, DD4D combines a select shop that started in 1998 with a brewery added in 2019. Because it has this core of a space for enjoying commitment, it makes sense that they would also show goods together with the beer.
MugiThey have goods too? So they even have caps and key chains? I'd probably end up buying them on a beer-fueled impulse... Is that the plan?
Hop BroExactly. It's a total trap for wandering the event. When you can snack on anko sweets and coffee while drinking a variety of craft beers, the fun of walking around the venue goes way up.
MugiAnd they also have the DD4D FACTORY in Mitsuhama, right? That makes them seem serious, and now I'm curious about which labels they'll pour on the day!
Hop BroRight. Since they have both a production base and a tap space, there's plenty to look forward to even when they set up at events. The happiness of bread and beer is definitely the kind of thing that makes you want to raise a glass at the venue.
Ehime and Matsuyama's DD4D BREWING will set up a booth at the Dai Kissaten Exhibition held on May 9 and 10, 2026. In its Instagram announcement, the event is described as featuring "bread, coffee, curry, and music and sweets," and the venue is the entire Ehime Kenmin Bunka Kaikan (indoors). Advance tickets are 800 yen per day, same-day tickets are 1,000 yen per day, and admission is free for elementary school students and younger.
In DD4D BREWING's introduction, the brewery says it operates in Chifunemachi-dori in Matsuyama and will offer tap beer poured directly at the venue, as well as a range of craft beers and goods (caps, key chains). The company combines a select shop that has continued since 1998 with a craft beer brewery added in 2019, and has promoted a space built around "enjoying a commitment to quality and sharing culture."
This year's "Dai Kissaten Exhibition" is an event that brings together food and makers from within and outside the prefecture. The post also lists vendors selling anko sweets, specialty coffee, Asian meals, leather goods, and more, with DD4D BREWING taking on the craft beer role among them. If tap beer to enjoy alongside bread, sweets, and meals is on offer, beer fans should have even more reason to enjoy walking around the venue.
DD4D also began operating DD4D FACTORY & CURIOSITIES in Mitsuhama, Matsuyama in 2021, strengthening its presence as a brewery with both a production base and a tap space. Attention will also be on which labels will be poured at this booth.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMatsuyama's DD4D BREWING is going to the "Dai Kissaten Exhibition" on May 9 and 10, 2026. I like that beer has a proper place at an event about bread and coffee.
MugiWhoa! So Dai Kissaten Exhibition is okay with beer too? I thought it was just some stylish cafe festival, but it's a huge gathering of food and drinks!
Hop BroExactly. The venue is the entire indoor space of Ehime Kenmin Bunka Kaikan, and it will be packed with bread, coffee, curry, and sweets. Advance tickets are 800 yen, same-day tickets are 1,000 yen, and it's free for elementary school students and younger, so it's easy to drop by and wander around.
MugiOhh! But what does TAP beer mean in the article? It sounds like tap dancing, which sounds fun, but do they actually dance?
Hop BroNo dancing. It means freshly poured draft beer. DD4D will serve beer poured straight from the tap at the venue, so the appeal is that it tastes freshly made and the aroma really comes through.
MugiI see! And the directly operated shop on Chifunemachi-dori is right in downtown Matsuyama. If I visited, I'd want to stop by the shop too!
Hop BroWhat's more, DD4D combines a select shop that started in 1998 with a brewery added in 2019. Because it has this core of a space for enjoying commitment, it makes sense that they would also show goods together with the beer.
MugiThey have goods too? So they even have caps and key chains? I'd probably end up buying them on a beer-fueled impulse... Is that the plan?
Hop BroExactly. It's a total trap for wandering the event. When you can snack on anko sweets and coffee while drinking a variety of craft beers, the fun of walking around the venue goes way up.
MugiAnd they also have the DD4D FACTORY in Mitsuhama, right? That makes them seem serious, and now I'm curious about which labels they'll pour on the day!
Hop BroRight. Since they have both a production base and a tap space, there's plenty to look forward to even when they set up at events. The happiness of bread and beer is definitely the kind of thing that makes you want to raise a glass at the venue.
