Kiuchi Brewery Announces an "Craft Beer Day" Commemorative Campaign on Instagram
Kiuchi Brewery announced a campaign on Instagram to mark "Craft Beer Day." The company, a long-established sake brewery in Naka, Ibaraki, that grew from sake brewing roots, is using the world of Hitachino Nest Beer to help energize the anniversary.
Hop BroKiuchi Brewery announced a Craft Beer Day commemorative campaign on Instagram. For a long-established brewery, this kind of move feels refreshingly light, and that alone is great.
MugiWow, a historic sake brewery running a social media campaign! So Craft Beer Day is that much of a big deal?
Hop BroExactly. Kiuchi Brewery is a long-established brewery founded in 1823 in Naka, Ibaraki, and its foundation is sake brewing.
MugiHuh, but jumping from that to beer feels like a sharp turn, doesn't it? A sake brewer making beer too is kind of surprising!
Hop BroIt sounds surprising, but it makes sense. Since 1996, they've been developing Hitachino Nest Beer, using local water and brewing techniques.
MugiI see... but names like White Ale and Weizen alone make my head feel floaty!
Hop BroSimply put, White Ale has a gentle softness from wheat, and Weizen is the kind that tends to have banana-like aromas. The wide range of drinking experiences is what makes Hitachino interesting.
MugiWow, so even beginners can get into it! If there are staple styles like Pale Ale, that makes choosing part of the fun!
Hop BroWhat's more, Kiuchi Brewery has multiple touchpoints, including its headquarters, directly operated stores, an online shop, and brewing facilities in Tokyo, so it's easy to remember as a brand with many points of contact.
MugiNice, looking at it again to match the anniversary makes me want to drink it! I want to rediscover Hitachino Nest and have a glass!
Hop BroExactly. Even if the campaign details aren't clear yet, posts like this are great because they get you excited. Tonight, shall we toast with Hitachino Nest Beer?
Kiuchi Brewery has posted a commemorative campaign for "Craft Beer Day" on Instagram. While the detailed entry conditions and prizes could not be confirmed, the post is being shared as a commemorative project for craft beer fans.
Kiuchi Brewery is a long-established brewery based in Naka, Ibaraki. Founded in 1823, it has built its business on sake brewing, and since 1996 it has also continued to develop the craft beer brand "Hitachino Nest Beer." On the company’s official website, it says it carefully selects ingredients from places such as the UK and Belgium while making use of local water and brewing techniques.
This announcement could serve as an opportunity to introduce the brand once again in conjunction with Craft Beer Day. Hitachino Nest Beer is known for its diverse lineup, including White Ale, Pale Ale, and Weizen, and is widely regarded as one of the standard brands among beer fans.
With multiple touchpoints such as its headquarters, directly operated stores, an online shop, and brewing facilities in Tokyo, Kiuchi Brewery works across a broad range of products, not only beer but also sake, umeshu, and whisky. Using the commemorative campaign as a starting point, more people may once again pick up Hitachino Nest Beer while learning about the background of the company’s craftsmanship.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroKiuchi Brewery announced a Craft Beer Day commemorative campaign on Instagram. For a long-established brewery, this kind of move feels refreshingly light, and that alone is great.
MugiWow, a historic sake brewery running a social media campaign! So Craft Beer Day is that much of a big deal?
Hop BroExactly. Kiuchi Brewery is a long-established brewery founded in 1823 in Naka, Ibaraki, and its foundation is sake brewing.
MugiHuh, but jumping from that to beer feels like a sharp turn, doesn't it? A sake brewer making beer too is kind of surprising!
Hop BroIt sounds surprising, but it makes sense. Since 1996, they've been developing Hitachino Nest Beer, using local water and brewing techniques.
MugiI see... but names like White Ale and Weizen alone make my head feel floaty!
Hop BroSimply put, White Ale has a gentle softness from wheat, and Weizen is the kind that tends to have banana-like aromas. The wide range of drinking experiences is what makes Hitachino interesting.
MugiWow, so even beginners can get into it! If there are staple styles like Pale Ale, that makes choosing part of the fun!
Hop BroWhat's more, Kiuchi Brewery has multiple touchpoints, including its headquarters, directly operated stores, an online shop, and brewing facilities in Tokyo, so it's easy to remember as a brand with many points of contact.
MugiNice, looking at it again to match the anniversary makes me want to drink it! I want to rediscover Hitachino Nest and have a glass!
Hop BroExactly. Even if the campaign details aren't clear yet, posts like this are great because they get you excited. Tonight, shall we toast with Hitachino Nest Beer?
