Ogoshi Beer Brewery to Hold "Spring Breeze Hiking" on March 28, Unveils New Sakura Ale
Ogoshi Beer Brewery in Ogoshi Town, Kagawa, announced that it will hold the event "Spring Breeze Hiking" on Saturday, March 28, 2026. In an Instagram post at 4:13 p.m. on March 7, it also revealed that participants will be able to enjoy beer, soft drinks, and obanzai after a walk through the satoyama, along with a planned unveiling of a "Japanese sakura ale."
Hop BroThis is the best plan in spring Kagawa! Ogoshi Beer Brewery announced that it’s holding "Spring Breeze Hiking" on Saturday, March 28, 2026, and the new "Japanese sakura ale" is also scheduled to be unveiled that day.
MugiWhat!? Hiking and then beer!? Just reading that already feels like a win!
Hop BroThe venue is Ogoshi Beer Brewery, at 816 Nyu, Ogoshi-cho, Sakaide City, Kagawa Prefecture. It’s an experiential event where you walk through the satoyama and then enjoy beer, soft drinks, and obanzai, and they’ve also provided details about transportation and what happens if it rains.
MugiOhhh! So what kind of style is that Japanese sakura ale? Is it sweet like sakura mochi drinks?
Hop BroAs a style, it’s in the "sakura ale" family, so the main focus is probably a spring-like aromatic design. I think it layers fermentation-derived esters with sakura nuances, and if the finish is kept light, it should work well with food too.
MugiWhat is that! Esters suddenly and we’re back in science class!?
Hop BroSimply put, it means the fruity aromas created by yeast! In other words, it’s the aromatic foundation that makes the sakura impression feel airy and floral without clashing with it.
MugiGot it! Walk, enjoy the scenery, eat obanzai, and finish with a spring-like drink... it feels like the whole experience comes together in the taste!
Hop BroExactly. Unlike a city event, the key point is that you can drink in the whole context of the place, including Ogoshi Town’s atmosphere and seasonal ingredients.
MugiI’ve decided already, I want to toast at Spring Breeze Hiking on March 28! I absolutely want to drink the sakura ale!
Hop BroAgreed! A drink after walking is justice. Let’s go to Ogoshi Beer Brewery and be first to taste the Japanese sakura ale!
What Ogoshi Beer Brewery (Kagawa) announced on Instagram was "Spring Breeze Hiking," an experiential event where people walk through and taste the spring landscape of Ogoshi Town. In the post, Mie from Ogoshi Beer introduces a flow in which participants walk while enjoying "small discoveries and the breath of spring," then toast with beer and gentle drinks.
The highlight is that a new "Japanese sakura ale" is scheduled to be unveiled on the day. In addition, obanzai made with seasonal local ingredients will be prepared, making this an experience that lets guests enjoy not only food and drink but also the seasonality of the region itself.
Related information from the same account says the event date is Saturday, March 28, 2026, and the venue is Ogoshi Beer Brewery (816 Nyu, Ogoshi-cho, Sakaide City, Kagawa Prefecture). The program combines hiking with food and drink at the brewery, and operational details such as transportation and rain-day procedures are also provided.
Ogoshi Town is described in the post as "a somewhat inconvenient town with not even one convenience store." Rather than treating that inconvenience negatively, the core of this project lies in reworking the satoyama scenery, the distance from nearby residents, seasonal ingredients, and the unveiling of a new craft beer into one unified experience.
Unlike urban beer events, what makes this project interesting is that the walking time itself becomes the introduction before the tasting. It looks like it will be a day that conveys the context of the land where Ogoshi Beer Brewery is based, not just through what is in the glass, but through the air of the place itself.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis is the best plan in spring Kagawa! Ogoshi Beer Brewery announced that it’s holding "Spring Breeze Hiking" on Saturday, March 28, 2026, and the new "Japanese sakura ale" is also scheduled to be unveiled that day.
MugiWhat!? Hiking and then beer!? Just reading that already feels like a win!
Hop BroThe venue is Ogoshi Beer Brewery, at 816 Nyu, Ogoshi-cho, Sakaide City, Kagawa Prefecture. It’s an experiential event where you walk through the satoyama and then enjoy beer, soft drinks, and obanzai, and they’ve also provided details about transportation and what happens if it rains.
MugiOhhh! So what kind of style is that Japanese sakura ale? Is it sweet like sakura mochi drinks?
Hop BroAs a style, it’s in the "sakura ale" family, so the main focus is probably a spring-like aromatic design. I think it layers fermentation-derived esters with sakura nuances, and if the finish is kept light, it should work well with food too.
MugiWhat is that! Esters suddenly and we’re back in science class!?
Hop BroSimply put, it means the fruity aromas created by yeast! In other words, it’s the aromatic foundation that makes the sakura impression feel airy and floral without clashing with it.
MugiGot it! Walk, enjoy the scenery, eat obanzai, and finish with a spring-like drink... it feels like the whole experience comes together in the taste!
Hop BroExactly. Unlike a city event, the key point is that you can drink in the whole context of the place, including Ogoshi Town’s atmosphere and seasonal ingredients.
MugiI’ve decided already, I want to toast at Spring Breeze Hiking on March 28! I absolutely want to drink the sakura ale!
Hop BroAgreed! A drink after walking is justice. Let’s go to Ogoshi Beer Brewery and be first to taste the Japanese sakura ale!
