Ogoe Beer Releases the Original Sketch for Its Brewery Exterior Mural, Reports on Crowdfunding Progress
Ogoe Beer Brewery in Sakaide, Kagawa Prefecture, has released the first original sketch for its exterior mural project and shared an update on its production progress. In just five days, support from 19 backers has topped 300,000 yen, and the effort to connect local art with craft beer is now beginning to take concrete shape.
Hop BroThe Ogoe Beer Brewery in Sakaide, Kagawa Prefecture, has released the first original sketch for its exterior mural. I like how it feels like they’re growing the wall itself, not just the beer.
MugiWhoa! Even the wall is being grown!? "Beer × art × town building" sounds fun just hearing it!
Hop BroExactly. And crowdfunding support topped more than 300,000 yen from 19 people in just five days, so it’s off to a pretty strong start.
MugiWow, that’s a lot already this early! The crowdfunding energy already feels like it’s spilling onto the wall!
Hop BroThe sketch was drawn by Bernard James, and the theme is "sea, sky, and earth." The idea of bringing nature directly onto the wall suits a brewery really well.
MugiWhat, that’s so cool! But a wall mural... I can’t picture at all how it will spread across the upper right side of the building!
Hop BroThat’s what makes it interesting. They apparently plan to reveal the production process step by step from here on out. It’ll be exciting to wait while following the production updates, not just the finished piece.
MugiIt’s great to be able to follow it from before completion! And I like that Ogoe Beer uses locally sourced adjunct ingredients too.
Hop BroRight. As Sakaide City’s first brewery, which started brewing in spring 2024, the key is that it’s bringing in both local ingredients and local people.
MugiWow, it’s so new, and yet it already has such a presence! I can kind of see why people would call it a hub for sharing the region.
Hop BroA place where you can drink beer and also create murals and conversations is great. This is definitely the kind of place that makes you want a pint in front of the finished wall.
MugiI know! Looking at the released sketch, it makes you want to imagine the final result and raise a toast!
The Project Takes Shape with the Release of the Original Sketch
Ogoe Beer is a small craft brewery in Ogoe Town, Sakaide City, Kagawa Prefecture. It began brewing in spring 2024 and, as Sakaide City's first brewery, has continued making beers that make use of locally sourced adjunct ingredients. In this post, the brewery reported progress on its brewery exterior mural project.
According to the post, the crowdfunding campaign drew support from 19 people totaling more than 300,000 yen within five days of launch. While it says there is still a long way to go before reaching the goal, it also states that it plans to report on the production process step by step starting this week, suggesting an approach of growing the project together with supporters and fans while sharing updates along the way.
This time, the feature introduced was the first original sketch for the exterior mural by artist Bernard James. The theme is "sea, sky, and earth," and attention will be on how this work world, centered on natural elements, will unfold across the brewery's wall. It is said to be planned for the upper right side of the building, making it something to look forward to while imagining the finished result.
Ogoe Beer’s guiding concept is "beer × art × town building." Rather than simply delivering a product, it aims to rediscover the charms of the local area and create a place where people gather and conversations are born. Set against the backdrop of Ogoe Town’s landscape, this attempt to layer craft beer and a mural is also interesting as an effort to make the brewery itself a hub for local outreach.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThe Ogoe Beer Brewery in Sakaide, Kagawa Prefecture, has released the first original sketch for its exterior mural. I like how it feels like they’re growing the wall itself, not just the beer.
MugiWhoa! Even the wall is being grown!? "Beer × art × town building" sounds fun just hearing it!
Hop BroExactly. And crowdfunding support topped more than 300,000 yen from 19 people in just five days, so it’s off to a pretty strong start.
MugiWow, that’s a lot already this early! The crowdfunding energy already feels like it’s spilling onto the wall!
Hop BroThe sketch was drawn by Bernard James, and the theme is "sea, sky, and earth." The idea of bringing nature directly onto the wall suits a brewery really well.
MugiWhat, that’s so cool! But a wall mural... I can’t picture at all how it will spread across the upper right side of the building!
Hop BroThat’s what makes it interesting. They apparently plan to reveal the production process step by step from here on out. It’ll be exciting to wait while following the production updates, not just the finished piece.
MugiIt’s great to be able to follow it from before completion! And I like that Ogoe Beer uses locally sourced adjunct ingredients too.
Hop BroRight. As Sakaide City’s first brewery, which started brewing in spring 2024, the key is that it’s bringing in both local ingredients and local people.
MugiWow, it’s so new, and yet it already has such a presence! I can kind of see why people would call it a hub for sharing the region.
Hop BroA place where you can drink beer and also create murals and conversations is great. This is definitely the kind of place that makes you want a pint in front of the finished wall.
MugiI know! Looking at the released sketch, it makes you want to imagine the final result and raise a toast!
