Spring New Arrivals

Nippon no Craft Beer Koguma Sake Shop Sendai Station East Exit Main Store, located at Sendai Station's East Exit, announced its in-store lineup on Instagram with the message, "Spring is in full swing! Come on, let's drink beer! New arrival info." True to the shop, where craft beers chosen for their labels and the personality of their brewers line the shelves in a small interior of about 3 tsubo, this latest selection again features brands with clearly different styles.

The one that stands out is REPUBREW's `POWER HAZY`. It has the density typical of a Hazy IIPA, but its aroma suggests mango and papaya, making the drinking experience juicy. With bitterness kept in check, it is a bottle for people who want to enjoy hop aroma as the star.

On the other hand, Chichibu Beer’s `Summer Bear Lager` is a lager prized for its clean finish. It is the kind of beer you reach for when you want drinkability over flashiness, and it also pairs easily with food. In addition, GOOD HOPS' `SORACHI ACE RESPECT` is an IPA centered on Sorachi Ace, with hop aromas wrapped up in a gentle, balanced finish. Rather than pushing a strong character to the front, its defining trait is that it drinks smoothly and in balance.

If you are looking for fruitiness, Imabari Machinaka Beer’s `Love Shimanami Ale` is also not to be missed. This pale ale uses Ehime-grown blood orange, and its bright citrus character fits the feeling of spring. Koguma Sake Shop's appeal lies in being able to choose from beers gathered from breweries all over Japan, based on both appearance and flavor. From a light, crisp lager to a rich hazy beer and a citrusy pale ale, this new lineup makes it easy to pick according to your mood.