North Island Beer Opens at Sogo Hiroshima Store's 'Early Summer Great Hokkaido Fair'
North Island Beer, based in Ebetsu, Hokkaido, announced that it is taking part in Sogo Hiroshima's ongoing 'Early Summer Great Hokkaido Fair.' The event runs from April 23 to May 6, with the second half starting on April 30. The brewery will showcase its regular and limited-batch beers, which make the most of Hokkaido ingredients, at the Hiroshima event hall.
Hop BroNorth Island Beer is at Sogo Hiroshima right now, setting up shop at the 'Early Summer Great Hokkaido Fair.' A brewery from Ebetsu, Hokkaido, taking on a department store right in the middle of the floor really gets my heart going.
MugiWhat! Craft beer in a department store? It suddenly feels like the full force of Hokkaido gourmet food has arrived! Beer next to desserts is basically an instant win.
Hop BroAnd this isn't just a routine trade fair appearance either - the official account is announcing it from today. The run goes from April 23 to May 6, and it shifts into the second half on April 30.
MugiSecond half? Does beer have a peak phase in the event schedule too? The latter half of a fair somehow sounds like the intensity could suddenly jump!
Hop BroIt does. As the second half approaches, you start seeing what's worth targeting. North Island Beer offers five core beers plus monthly limited brews and seasonal releases, so it's easy for that 'only now' feeling to come through during the event.
MugiWhat! A beer that changes every month is like changing outfits in the fridge! Having a different face every month is unfair!
Hop BroThat's what makes it interesting. For example, they do a Weizen made with wheat from Ebetsu and limited editions using Hokkaido hops, so they really bring Hokkaido ingredients through into the flavor.
MugiWhen I hear Weizen, it suddenly sounds like a spell! But basically it means a beer with the softness of wheat, right?
Hop BroExactly. Roughly speaking, Weizen is a style that tends to have a soft mouthfeel from wheat. And this brewery was started by brewers who trained in Canada, which makes the Beer is Art motto pretty cool too.
MugiIf you're calling it art, then I have to drink it! If it's lined up with Hokkaido flavors in Hiroshima, the pairing with food has got to be delicious!
Hop BroExactly. North Island Beer next to Hokkaido gourmet food just sounds perfect. Today makes me want to enjoy Hokkaido in Hiroshima by the glass.
MugiYeah, this is absolutely something I want to drink! A glass at a fair, plus Hokkaido ingredients? Now I want to go so badly!
North Island Beer from Ebetsu, Hokkaido, will participate in Sogo Hiroshima's event, the 'Early Summer Great Hokkaido Fair.' In its official Instagram post, the brewery announced that it is joining 'from today,' and its beers will be introduced amid a major fair bringing together Hokkaido flavors at the venue.
North Island Beer was founded by brewers who trained in Canada, and its official website carries the slogan "Beer is Art." In addition to its five flagship beers, it also produces monthly limited brews and seasonal beers, with efforts centered on local ingredients such as a Weizen made with wheat from Ebetsu and limited beers using Hokkaido-grown hops.
Sogo Hiroshima's 'Early Summer Great Hokkaido Fair' runs from April 23 to May 6, with the lineup changing over to the second half from April 30. By adding the presence of a Hokkaido brewery to an event gathering Hokkaido gourmet foods and sweets, the range of options for enjoying pairings with food broadens. For beer fans in Hiroshima, it is a noteworthy chance to experience Hokkaido craft beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNorth Island Beer is at Sogo Hiroshima right now, setting up shop at the 'Early Summer Great Hokkaido Fair.' A brewery from Ebetsu, Hokkaido, taking on a department store right in the middle of the floor really gets my heart going.
MugiWhat! Craft beer in a department store? It suddenly feels like the full force of Hokkaido gourmet food has arrived! Beer next to desserts is basically an instant win.
Hop BroAnd this isn't just a routine trade fair appearance either - the official account is announcing it from today. The run goes from April 23 to May 6, and it shifts into the second half on April 30.
MugiSecond half? Does beer have a peak phase in the event schedule too? The latter half of a fair somehow sounds like the intensity could suddenly jump!
Hop BroIt does. As the second half approaches, you start seeing what's worth targeting. North Island Beer offers five core beers plus monthly limited brews and seasonal releases, so it's easy for that 'only now' feeling to come through during the event.
MugiWhat! A beer that changes every month is like changing outfits in the fridge! Having a different face every month is unfair!
Hop BroThat's what makes it interesting. For example, they do a Weizen made with wheat from Ebetsu and limited editions using Hokkaido hops, so they really bring Hokkaido ingredients through into the flavor.
MugiWhen I hear Weizen, it suddenly sounds like a spell! But basically it means a beer with the softness of wheat, right?
Hop BroExactly. Roughly speaking, Weizen is a style that tends to have a soft mouthfeel from wheat. And this brewery was started by brewers who trained in Canada, which makes the Beer is Art motto pretty cool too.
MugiIf you're calling it art, then I have to drink it! If it's lined up with Hokkaido flavors in Hiroshima, the pairing with food has got to be delicious!
Hop BroExactly. North Island Beer next to Hokkaido gourmet food just sounds perfect. Today makes me want to enjoy Hokkaido in Hiroshima by the glass.
MugiYeah, this is absolutely something I want to drink! A glass at a fair, plus Hokkaido ingredients? Now I want to go so badly!
