Futako Beer Brewery (Tokyo) announced a discount initiative aimed at hanami demand on Instagram. According to the post, it will run the "Hanami Campaign" from March 16 and offer takeout beer at 10% off.

The following three items are explicitly listed as eligible:

- Canned beer
- Plastic cup beer
- Growler fill-ups

The post also notes that Tokyo’s cherry blossoms are close to blooming and are expected to be in full bloom the following week, while encouraging people to use the beer as a companion for hanami in parks, walks along the Tamagawa River, and spring strolls. The key point of this campaign is that the discount applies not to in-house drinking, but to takeout items that are easy to carry around.

Futako Beer Brewery is a Tokyo-based brewery known as one of the pillars of craft beer culture in the Futakotamagawa area. Its approach of encouraging people to enjoy locally brewed beer in line with neighborhood outings and seasonal events is a very local-brewery-style strategy.

As of the announcement, no end date for the campaign had been confirmed. It would be wise to check the latest information before visiting. With the brief spring peak approaching, it looks like a good chance to try a beer you’ve been curious about as takeout.