Yaho Brewing's "Boku Beer Kimi Beer" launches collaboration at Aoyama Flower Market locations
On April 27, Yaho Brewing announced on Instagram a collaboration between its saison beer "Boku Beer Kimi Beer" and Aoyama Flower Market. Limited menus will be offered at two TEA HOUSE locations starting May 1, and related initiatives will also begin on May 9 and May 22.
Yaho Brewing, which operates the Saku Brewery in Saku City, Nagano Prefecture, is a craft brewery founded in 1997. It is known for making distinctive beers, including its signature Yona Yona Ale. The featured beer this time, "Boku Beer Kimi Beer," is a saison characterized by aromas reminiscent of lemon, muscat grapes, and herbs. Its light, easy-drinking character makes it easy to imagine how well it pairs with spaces filled with flowers and greenery.
In its Instagram post, the company announced that collaboration projects with Aoyama Flower Market would begin at multiple locations. First, starting on Friday, May 1, collaboration menus will launch at the Akasaka Biz Tower store and GREEN HOUSE at the Minami-Aoyama flagship store of TEA HOUSE, operated by Aoyama Flower Market. Next, starting on Saturday, May 9, the collaboration will expand to the flower experience facility "couEN" (Gunma and Ibaraki). Then, starting on Saturday, May 22, a "plant workshop while drinking beer" is also planned at the Aoyama store.
At TEA HOUSE locations only, there is also a perk for new graduates, mid-career hires, and employees in their first year after transfer: 200 yen off. It is a self-reported discount at the register. As spring's busyness begins to ease, this looks like a collaboration that will appeal not only to beer fans but also to people who love flower culture, as a way to enjoy beer and plants together. In a greenery-filled space, a slightly different way to enjoy "Boku Beer Kimi Beer" opens up beyond the usual drinking style.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.