At Dining Bar EFlash in Teramachi, Matsue, Shimane Beer / Matsue Beer Hearn's "Zeus Bitter" was introduced as a new beer.

According to the post, this beer is a limited fresh hop beer (raw hop beer) made with 100% Shimane-grown beer barley and "Zeus," homegrown hops from San'in. It is finished using a dry-hopping method, in which hops are added directly to beer during fermentation, letting you enjoy the crisp aroma unique to fresh hops and a strong bitterness. The shop describes it as "clean and easy to drink."

EFlash is a dining bar within walking distance of Matsue Station, notable for its distinctive interior reminiscent of a spaceship. Designed to accommodate everything from a drink at the counter to a small group at a table, it is an easy stop for craft-beer fans, also stocking Shimane sake and Western spirits.

This "Zeus Bitter" is a beer that clearly showcases local ingredients and the brewer’s personality. It looks like a guest beer that will catch the attention not only of people who want to enjoy a defined bitterness, but also of anyone curious about the aroma of fresh hops.