Beer Stand Amberrondo, a beer pub in Honcho, Aoba Ward, Sendai, took June 30 and July 1 off to work on an original beer for Sendai CBF 2026 while visiting breweries across Tohoku.

The trip included `BrewBeast Brewery` in Hanamaki, `Sunao Brewery` in Yokote, `OK,Adam` in Jumonji, `Ugo Beer` in Nishimonai, and `HOPDOG BREWING` in Akita. Along the way, the team also stopped for Yokote yakisoba and cider tastings while checking each brewery’s equipment and approach.

The main brew session took place at `HOPDOG BREWING`, a brewery renovated from a former bathhouse. There, Amberrondo’s team compared the aromas of 10 hop pellets, blended the hops like cocktails, and narrowed the recipe down to four varieties after a detailed tasting. The result is being built around aroma and hop character.

The beer is scheduled to be served first at Amberrondo around Sendai Tanabata in August. For beer fans, it is more than just a pint: it is a beer shaped by brewery visits, direct conversations with brewers, and the local atmosphere of Tohoku.