North Island Beer to Join Ebetsu Factory Direct Sales and Sapporo's Kanshasai on May 17
On May 17, North Island Beer will hold direct sales at its Ebetsu factory and also take part in the "Japan Sake All-Star Warm Sake Thanksgiving Festival in Sapporo 2026" in Sapporo. Based in Ebetsu, Hokkaido, and known for its five core beers plus limited brews, the brewery's activities are drawing attention.
Hop BroToday it's about North Island Beer. On May 17 there will be direct sales at the Ebetsu factory, and in Sapporo they're also taking part in the Japan Sake All-Star Warm Sake Thanksgiving Festival.
MugiWhat! You can follow both the factory direct sales and the event in one day? Hopping between the place where it's made and the place where you drink it sounds way too fun!
Hop BroAnd this brewery is based in Ebetsu, Hokkaido; it originally started in Sapporo in 2003 and moved to Ebetsu in 2009. It's now firmly established as an Ebetsu brewery.
MugiOhh! I heard there are five core beers, but what kinds are they? Five core beers sounds like I'd get lost just deciding!
Hop BroPilsner, Brown Ale, Weizen, IPA, and Coriander Black. The range of flavors is wide, so you can really play around from light and crisp to aromatic styles.
MugiCoriander Black? What is that! It sounds strong just from the name, but is it like a black beer with spices?
Hop BroExactly. It's a style that layers coriander aroma over the richness of dark roasted malt. Aromatic layers come through, so it's not just heavy; it has real dimensionality on the palate.
MugiWow, being able to choose that at the direct-sales shop is amazing! And it's every Saturday and holiday from 10:00 to 17:00, right? Being able to buy it at the factory is so exciting!
Hop BroThey also handle shipping nationwide, so it's handy not just for taking home but for gifts too. Gift-friendly is pretty practical, and it's a strong choice as a present for a beer lover.
MugiI'm curious about the event too! Warm sake is the star, but there's craft beer too? That unusual combination sounds way too fun!
Hop BroThe venue is Hokkaido Jingu Tongu and Doshin DO-BOX EAST, and beer is paid for at each booth. Since you can taste and compare a little at a time, it becomes a day where you can follow North Island Beer both at the factory direct sales and at the venue.
MugiI can't hold back anymore! I want to drink it in both Ebetsu and Sapporo, and today let's start with the Pilsner!
Hop BroAgreed. Feeling the factory atmosphere and then having a drink at the event, that's the best May 17. Let's have a toast first.
North Island Beer is a brewery based in Ebetsu, Hokkaido. It started in Sapporo in 2003 and moved to Ebetsu in 2009. Its core lineup consists of five beers: Pilsner, Brown Ale, Weizen, IPA, and Coriander Black, and it also produces limited brews that make use of seasonal ingredients and local materials.
May 17 is a day when you can buy beer at the direct-sales shop at the Ebetsu factory. The official site says the factory shop is open every Saturday and on holidays from 10:00 to 17:00, and one of its features is that you can choose products at the place where the beer is made. It also supports shipping within Japan, making it easy to use not only for takeout but also as a gift.
On the same May 17, the "Japan Sake All-Star Warm Sake Thanksgiving Festival in Sapporo 2026" will also be held in Chuo Ward, Sapporo. The venues are Hokkaido Jingu Tongu and Doshin DO-BOX EAST, and on May 17 it runs from 11:00 to 16:00. While the event centers on warmed sake, its lineup also includes craft beer and craft gin from Hokkaido, and North Island Beer will participate in the craft beer section.
Tickets cost 2,000 yen and include three servings of sake or gin plus a special glass. Beer is paid for separately at each booth, so at the venue it seems best to enjoy trying a little of each label that catches your eye. By combining the Ebetsu factory direct sales and the Sapporo event, it looks like you'll be able to follow North Island Beer from both the "place where it's made" and the "place where you enjoy it out and about" in a single day.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday it's about North Island Beer. On May 17 there will be direct sales at the Ebetsu factory, and in Sapporo they're also taking part in the Japan Sake All-Star Warm Sake Thanksgiving Festival.
MugiWhat! You can follow both the factory direct sales and the event in one day? Hopping between the place where it's made and the place where you drink it sounds way too fun!
Hop BroAnd this brewery is based in Ebetsu, Hokkaido; it originally started in Sapporo in 2003 and moved to Ebetsu in 2009. It's now firmly established as an Ebetsu brewery.
MugiOhh! I heard there are five core beers, but what kinds are they? Five core beers sounds like I'd get lost just deciding!
Hop BroPilsner, Brown Ale, Weizen, IPA, and Coriander Black. The range of flavors is wide, so you can really play around from light and crisp to aromatic styles.
MugiCoriander Black? What is that! It sounds strong just from the name, but is it like a black beer with spices?
Hop BroExactly. It's a style that layers coriander aroma over the richness of dark roasted malt. Aromatic layers come through, so it's not just heavy; it has real dimensionality on the palate.
MugiWow, being able to choose that at the direct-sales shop is amazing! And it's every Saturday and holiday from 10:00 to 17:00, right? Being able to buy it at the factory is so exciting!
Hop BroThey also handle shipping nationwide, so it's handy not just for taking home but for gifts too. Gift-friendly is pretty practical, and it's a strong choice as a present for a beer lover.
MugiI'm curious about the event too! Warm sake is the star, but there's craft beer too? That unusual combination sounds way too fun!
Hop BroThe venue is Hokkaido Jingu Tongu and Doshin DO-BOX EAST, and beer is paid for at each booth. Since you can taste and compare a little at a time, it becomes a day where you can follow North Island Beer both at the factory direct sales and at the venue.
MugiI can't hold back anymore! I want to drink it in both Ebetsu and Sapporo, and today let's start with the Pilsner!
Hop BroAgreed. Feeling the factory atmosphere and then having a drink at the event, that's the best May 17. Let's have a toast first.
