North Island Beer to Hold Factory Direct Sales Day on May 24 in Response to Postponed Cherry Blossom Viewing
North Island Beer in Ebetsu, Hokkaido, will temporarily open its factory outlet on May 24 in response to the postponement of hanami due to bad weather. It will offer beer at a special by-weight price and also serve the "Haruyoi" it had prepared for the day.
Hop BroNorth Island Beer in Ebetsu, Hokkaido, is holding a factory direct sales day on May 24, right?
MugiHuh! So the cherry blossom viewing got postponed, and the brewery is stepping in? That is way too kind, it's like event relief!
Hop BroExactly. The hanami planned for tomorrow was pushed back because of bad weather, so they want to give something back, even a little, to the people who took time off for it. It's a really thoughtful gesture.
MugiWhat! But what's so good about a factory direct sale? Is the beer just flying straight out of the brewery, and what does selling by weight even mean?
Hop BroIt doesn't fly, though. This time beer will be sold by weight at 1 yen per gram, and plastic cups are 400 yen. You can buy exactly what you need, so it's pretty convenient for people who want to drink during the day.
MugiOhhh! And they even have that Haruyoi they had prepared for the day, right? Even the name already looks like it's for cherry blossom viewing!
Hop BroThat's the highlight this time. The special offering of Haruyoi feels like a relief beer made just for the postponed hanami.
MugiSince it's a factory outlet, does that mean you can buy it on the spot? It sounds exciting, like you could stop by in the middle of a brewery tour!
Hop BroThe location is the 1st floor of Ambitious Plaza at 11-5 Motomachi, Ebetsu City, and the hours are 10:00 to 17:00, the same as a regular Saturday. North Island Beer was founded in 2002, and in addition to its five standard beers, it also makes limited and seasonal brews.
MugiWow, so it's a brewery that's really built itself up locally. If you can pick up Ebetsu beer directly, that alone might make it feel a little special.
Hop BroAnd since the post is calling on people to enjoy daytime drinking at home, the mood is basically full-on at-home cherry blossom viewing mode.
MugiAlright, no point in being bummed about the postponement now. With Haruyoi in hand, I want to kick back and have a relaxed toast at home today!
North Island Beer (Ebetsu, Hokkaido) will open its factory outlet on May 24 and operate from 10:00 to 17:00, the same hours as a regular Saturday. The move was announced in response to the cherry blossom viewing planned for tomorrow being postponed because of bad weather, with the intention of giving something back, even a little, to those who had taken time off for the event.
On the day, beer will be sold by weight at 1 yen per gram, and plastic cups will be available for 400 yen. The limited-edition beer "Haruyoi", which had been prepared for the cherry blossom viewing, will also be available. In the post, the brewery says it would be happy if people enjoyed drinking at home during the day, and is encouraging customers to visit.
The factory outlet is located on the 1st floor of Ambitious Plaza, 11-5 Motomachi, Ebetsu City. North Island Beer is a Hokkaido brewery founded in 2002, and in addition to its five standard beers, it also produces limited brews and seasonal beers. As an opportunity to directly pick up beer made in Ebetsu at the brewery itself, this direct sales day is likely to draw attention.
Details about the postponement of the cherry blossom viewing are scheduled to be announced on May 25.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNorth Island Beer in Ebetsu, Hokkaido, is holding a factory direct sales day on May 24, right?
MugiHuh! So the cherry blossom viewing got postponed, and the brewery is stepping in? That is way too kind, it's like event relief!
Hop BroExactly. The hanami planned for tomorrow was pushed back because of bad weather, so they want to give something back, even a little, to the people who took time off for it. It's a really thoughtful gesture.
MugiWhat! But what's so good about a factory direct sale? Is the beer just flying straight out of the brewery, and what does selling by weight even mean?
Hop BroIt doesn't fly, though. This time beer will be sold by weight at 1 yen per gram, and plastic cups are 400 yen. You can buy exactly what you need, so it's pretty convenient for people who want to drink during the day.
MugiOhhh! And they even have that Haruyoi they had prepared for the day, right? Even the name already looks like it's for cherry blossom viewing!
Hop BroThat's the highlight this time. The special offering of Haruyoi feels like a relief beer made just for the postponed hanami.
MugiSince it's a factory outlet, does that mean you can buy it on the spot? It sounds exciting, like you could stop by in the middle of a brewery tour!
Hop BroThe location is the 1st floor of Ambitious Plaza at 11-5 Motomachi, Ebetsu City, and the hours are 10:00 to 17:00, the same as a regular Saturday. North Island Beer was founded in 2002, and in addition to its five standard beers, it also makes limited and seasonal brews.
MugiWow, so it's a brewery that's really built itself up locally. If you can pick up Ebetsu beer directly, that alone might make it feel a little special.
Hop BroAnd since the post is calling on people to enjoy daytime drinking at home, the mood is basically full-on at-home cherry blossom viewing mode.
MugiAlright, no point in being bummed about the postponement now. With Haruyoi in hand, I want to kick back and have a relaxed toast at home today!
