In an Instagram post from MATSURI BREWING on March 10, 2026, the collaboration beer from VERTERE x Ise Kadoya Beer was introduced as part of its bottle arrivals. According to the post, the style featured this time was a Hazy IPA. The comment carried the kind of energy you would expect from "You have to buy collaboration beers!" and conveyed the excitement of a fresh arrival exactly as it felt.

This announcement was more than just a product introduction; the key point is that it reads like a customer-focused guide in the style of MATSURI BREWING. On its official website, the brewery describes its concept as "somehow nostalgic and drinkable craft beer." Its stance of emphasizing drinkability while still letting individuality stand out is clear, and that perspective comes through in the selection of collaboration labels as well.

MATSURI BREWING is based in Urayasu, Chiba Prefecture, and its brewpub offers eight taps along with a large selection of bottles. From a local pint to a bottle to take home, it creates an easy way to bring craft beer into everyday life. News of a sought-after collaboration arrival like this gives beer fans a concrete "reason to drink now." Not only Hazy IPA fans, but also anyone drawn to collaborations between domestic breweries will want to keep an eye on this post.