Tsugumi in Minami-Kashiwa adds Zojirushi x Echigo Beer's Zouno Mai
Minami-Kashiwa beer pub 2階のクラフトビール屋つむぎ has announced a new guest beer, Zouno Mai, a golden ale made by Zojirushi and Echigo Beer using upcycled tasting rice.
Hop BroThere’s a notable new arrival in Minami-Kashiwa. At the second-floor craft beer pub Tsumugi, Zou no Mai just came in.
MugiWait, Zojirushi the rice cooker company and beer!? That’s an unexpected collab if I’ve ever heard one!
Hop BroAnd it’s a team-up between Zojirushi and Echigo Beer, with the style listed as golden ale. It sounds bright, gentle, and easy to drink.
MugiWhoa, nice. But what does using tasting rice actually mean? They put rice into the beer?
Hop BroRice used during rice-cooker development gets reused as an ingredient instead of being thrown away. That’s basically an upcycling idea.
MugiWhat is that! You suddenly sound like a professor. So this is a no-waste revolution or what?
Hop BroExactly, it’s about giving new value to something that would’ve been discarded. And that rice story probably connects to the gentle drinking feel too.
MugiSo you get flavor and a backstory in one glass, that’s great. And Tsumugi has eight beers on tap, right?
Hop BroRight. The lineup rotates as kegs run out, and they even care about how lager is poured with a swing tap, so it’s really a mouthfeel-first pub.
MugiA swing tap? There’s another fancy term! Is that like a secret pouring gadget?
Hop BroBasically, it helps control the pour so the foam and texture come out right. Tsumugi really cares about the final glass quality.
MugiNow I absolutely want one. Let’s make Zou no Mai first and head to Minami-Kashiwa with a full tasting plan!
2階のクラフトビール屋つむぎ, a beer pub near Minami-Kashiwa Station, announced a new arrival on Instagram: Zouno Mai. The beer is a collaboration between Zojirushi and Echigo Beer and is presented as a golden ale.
The post highlights the beer's concept as an upcycled brew made with tasting rice generated during rice-cooker development. That background gives the beer a clear story beyond its flavor profile: it is designed around making use of rice that would otherwise be left over.
Tsugumi serves eight taps of domestic craft beer and rotates them as kegs run out, so the lineup changes from day to day. The shop's official site describes it as a casual, bright place to drink, and it also serves lager through a swing-cock system. Zouno Mai fits that kind of lineup well as a guest beer with a strong origin story and a straightforward drinking style.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroThere’s a notable new arrival in Minami-Kashiwa. At the second-floor craft beer pub Tsumugi, Zou no Mai just came in.
MugiWait, Zojirushi the rice cooker company and beer!? That’s an unexpected collab if I’ve ever heard one!
Hop BroAnd it’s a team-up between Zojirushi and Echigo Beer, with the style listed as golden ale. It sounds bright, gentle, and easy to drink.
MugiWhoa, nice. But what does using tasting rice actually mean? They put rice into the beer?
Hop BroRice used during rice-cooker development gets reused as an ingredient instead of being thrown away. That’s basically an upcycling idea.
MugiWhat is that! You suddenly sound like a professor. So this is a no-waste revolution or what?
Hop BroExactly, it’s about giving new value to something that would’ve been discarded. And that rice story probably connects to the gentle drinking feel too.
MugiSo you get flavor and a backstory in one glass, that’s great. And Tsumugi has eight beers on tap, right?
Hop BroRight. The lineup rotates as kegs run out, and they even care about how lager is poured with a swing tap, so it’s really a mouthfeel-first pub.
MugiA swing tap? There’s another fancy term! Is that like a secret pouring gadget?
Hop BroBasically, it helps control the pour so the foam and texture come out right. Tsumugi really cares about the final glass quality.
MugiNow I absolutely want one. Let’s make Zou no Mai first and head to Minami-Kashiwa with a full tasting plan!
