"Himitsu Beer Boost Week" Begins in Hatagaya

"Yakiniku Stand Niku to Mugi" in Hatagaya, Tokyo, is a beer pub built around yakiniku and craft beer. The warm wood interior, where guests take off their shoes before entering, is designed so people can enjoy everything from their first drink to a full meal without feeling formal, creating an atmosphere where beer lovers are likely to linger.

In the latest Instagram post, the shop announced, "Starting around this weekend, 'Himitsu Beer Boost Week' begins." It mentioned `@himitsu_beer`, suggested the fun of drinking a lot and getting stickers, and also included thanks to `@slackbrewer`. The image shows a sticker reading "HIMITSU FRIENDS," making it clear that, in addition to drinking, there is also the enjoyment of collecting them.

The shop's signature style is serving domestic craft beer on a basic lineup of 10 taps. In past coverage, beers such as Totopia Brewing × WITCH CRAFT MARKET × AMAKUSA SONAR BEER's "Itenphobia" and Teenage Brewing's "Cow boy" were featured, revealing a wide range of offerings, from juicy Hazy IPAs to sour ales made with cactus, apple, habanero, and cinnamon.

What supports the flavor of the yakiniku is this diverse lineup of beers. The shop's strength lies in being able to offer beers with bold hop character that can stand up to the fat of the meat, as well as beers whose acidity and fruitiness refresh the palate. If you want to enjoy yakiniku and craft beer together in Hatagaya, this "Himitsu Beer Boost Week" is definitely an announcement worth paying attention to.