Yorocco Beer to Release French Hops Pilsner 'LAGER du SOLEIL'
Yorocco Beer, based in Kamakura, has announced French Hops Pilsner 'LAGER du SOLEIL.' A release event will be held on August 11 at stacks bookstore, with three label versions created by three artists.
Hop BroI want to talk about Kamakura's Yorocco Beer and its new LAGER du SOLEIL today. It's a French Hops Pilsner, and it comes out on August 11.
MugiWait, French Hops Pilsner already sounds ridiculously fancy. How is that different from a regular pilsner?
Hop BroThey're using French hops, so you still get that crisp pilsner snap, but with a more lifted aroma on top. The key is refined hop character.
MugiHold on, just because the hops are from France, it suddenly gets chic? Is this basically drinkable Eiffel Tower energy?
Hop BroNot quite that metallic. But the really fun part is the three label versions. Quentin Chambry, SASU, and soruto each made original artwork.
MugiWhat! So it's one beer, three faces? Same liquid, but the package still gets to mess with my decision-making?
Hop BroExactly. It started when the brewery asked stacks bookstore to help supervise the label side, and the idea grew from there. So this is really a full package experience.
MugiA bookstore being part of this is amazing. And on August 11 there's a release event planned? That just jumped to the top of my schedule.
Hop BroYep, it runs from 12:00 to 21:00, and Akio from Yorocco is expected to be there too. For Shonan drinkers, it's a chance to toast with the brewery in person.
MugiThat sounds dangerously tempting. If it has art and Yorocco's easygoing drinkability, that's a beer worth chasing for sure.
Hop BroThat's what makes it good. Yorocco is great at beer that fits everyday meals, and now they're adding French hop expression on top. It's flavor and expression together, and I really want a glass.
MugiThen it's settled. On August 11, we overthink the labels and then drink. This has I want all three written all over it.
Yorocco Beer, based in Kamakura, Kanagawa, has announced a new French Hops Pilsner called 'LAGER du SOLEIL.' According to the post, the beer will be featured at a release event at stacks bookstore on August 11, with label versions by Quentin Chambry, SASU, and soruto.
The project began when Yorocco reached out to stacks about supervising the label design. From there, the idea grew into a collaboration built around three different artworks, all paired with the same beer. That gives the release a second layer: it is not only about the beer itself, but also about how the label changes the way the beer is presented.
Yorocco Beer has long been known as a Kamakura brewery that makes beers with a focus on drinkability and balance. A French-hopped pilsner fits that approach well, and the addition of artist-driven packaging makes this release stand out without losing its straightforward, beer-first appeal.
The event is scheduled for August 11 from 12:00 to 21:00, and Yorocco’s Akio will also be there. For fans in the Shonan area, it should be a good chance to toast the new release in person.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroI want to talk about Kamakura's Yorocco Beer and its new LAGER du SOLEIL today. It's a French Hops Pilsner, and it comes out on August 11.
MugiWait, French Hops Pilsner already sounds ridiculously fancy. How is that different from a regular pilsner?
Hop BroThey're using French hops, so you still get that crisp pilsner snap, but with a more lifted aroma on top. The key is refined hop character.
MugiHold on, just because the hops are from France, it suddenly gets chic? Is this basically drinkable Eiffel Tower energy?
Hop BroNot quite that metallic. But the really fun part is the three label versions. Quentin Chambry, SASU, and soruto each made original artwork.
MugiWhat! So it's one beer, three faces? Same liquid, but the package still gets to mess with my decision-making?
Hop BroExactly. It started when the brewery asked stacks bookstore to help supervise the label side, and the idea grew from there. So this is really a full package experience.
MugiA bookstore being part of this is amazing. And on August 11 there's a release event planned? That just jumped to the top of my schedule.
Hop BroYep, it runs from 12:00 to 21:00, and Akio from Yorocco is expected to be there too. For Shonan drinkers, it's a chance to toast with the brewery in person.
MugiThat sounds dangerously tempting. If it has art and Yorocco's easygoing drinkability, that's a beer worth chasing for sure.
Hop BroThat's what makes it good. Yorocco is great at beer that fits everyday meals, and now they're adding French hop expression on top. It's flavor and expression together, and I really want a glass.
MugiThen it's settled. On August 11, we overthink the labels and then drink. This has I want all three written all over it.
