In the photo Kinsei Brewery posted on Instagram, bottles lined up in a refrigerated case appear alongside a sign for `ONITAIJI Hazy IPA`. The sign reads "Aomori Prefecture, Misawa City," "Hazy IPA," "ABV 7%," and "¥660 (tax included)," making the product name, style, alcohol content, and price all clear.

The label uses a bold design centered on an illustration of a person wearing an oni mask, echoing the name `ONITAIJI`. It makes a strong visual impression, but the flavor direction is true to a hazy IPA. The caption introduces it as a beer that uses plenty of hops with peach-like aromas, balancing fruitiness with a firm bitterness.

Kinsei Brewery is a brewery in Misawa City, Aomori Prefecture. From the label's prominent use of the region's name and the straightforward product design that clearly conveys the style, you can see an intent to present it as a pint that carries the place's name. Beyond the flashiness, the key point seems to be how it delivers the heft of 7% drinking strength and the layered hop aroma typical of a hazy IPA.

Although a stated release date was not confirmed this time, at least the product photo and basic specs had been published at the time of posting. As a craft beer from Misawa, it can be called a bottle that balances playful label design with clear style communication.