Tokyo brewery "2杯目のビール。" announced the opening of its online shop on Instagram. In the post, the brewery expressed gratitude for the ongoing support and reported, "We have finally started our own online shop."

The key point in the announcement is that sales will begin first for general consumers. Guidance for business customers is listed as "please wait a little longer," suggesting a phased approach to operations. For the early stage of the launch, the brewery also noted that there may be inconveniences due to inexperience, and asked for understanding with care.

The purchase path is simple: access is available via the profile link or the QR code posted in the second image. With this move to online sales, it should become easier for fans who have mainly interacted with the brewery in person to get their hands on its beer.

"2杯目のビール。" is based in Tokyo and has been bringing itself closer to its community through social media-driven communication within the urban craft beer scene. This online shop launch can be seen as a step toward connecting that everyday online presence to the actual buying experience. Going forward, attention will also be on when business-to-business sales begin and how the lineup expands.

Reference: Instagram post