The Old Grey Brewery releases FC Tokyo commemorative beer for Shiraoi camp
The Old Grey Brewery in Shiraoi, Hokkaido, will release a limited collaboration beer, "Horo Horo Sunset FC TOKYO Commemorative Label," on July 13 to mark FC Tokyo's training camp in Shiraoi. Only 500 cans will be available.
Hop BroToday’s topic is a limited collaboration beer I could talk about all night. The Old Grey Brewery in Shiraoi, Hokkaido is releasing it to mark FC Tokyo’s training camp.
MugiWait, a soccer celebration beer? Tying it to the Shiraoi camp is such a strong local move!
Hop BroThe name is Holoholo Sunset FC TOKYO Commemorative Label. It launches on July 13, and the special can with the club crest is limited to 500 cans.
MugiOooh! But what does a Vienna lager even taste like? The name sounds like an away match in Europe!
Hop BroThat’s the good part. It’s an amber lager with a malty core, a soft herbal touch, a little citrus nuance, and a clean finish.
MugiWhat is unfiltered and unpasteurized supposed to mean? The label suddenly feels like a science exam!
Hop BroBasically, it keeps more of the yeast-driven character in the beer. It isn’t overly stripped or flattened, so the flavor stays more expressive.
MugiGot it! And 350ml for 800 yen means I want to display the commemorative can and drink it at the same time.
Hop BroIt’ll be sold around Shiraoi too, at the brewery shop plus local restaurants and retailers. The main run is through August 31, and if stock remains it can continue to September 30.
MugiNow I really want a sunset-colored pour while soaking up the soccer mood. That sounds ridiculously good.
Hop BroSame here. Picture Mount Horohoro, crack open that special crest can, and drink it ice-cold. That’s going to be perfect.
The Old Grey Brewery, based in Shiraoi, Hokkaido, will launch "Horo Horo Sunset FC TOKYO Commemorative Label" on July 13 to celebrate FC Tokyo's training camp in Shiraoi. The beer will be sold as a limited run of 500 cans featuring a special original label with the FC Tokyo emblem.
The collaboration is built on the brewery's signature beer, Horo Horo Sunset. It is a Vienna lager with an amber color, a malty palate, subtle herbal and citrus notes, and a crisp finish. The name comes from Mount Horohoro, a local landmark in Shiraoi.
Product details
- Name: Horo Horo Sunset FC TOKYO Commemorative Label
- Style: Vienna Lager
- Category: Happoshu, unfiltered, unheated, natural fermentation
- Size: 350 ml
- ABV: 5%
- Price: JPY 800 (tax included)
- Sales period: July 13, 2026 to August 31, 2026
- Sales locations: The Old Grey Brewery's direct shop, restaurants and retailers in Shiraoi
If stock remains, sales at the direct shop and related outlets may continue until September 30. The Old Grey Brewery presents itself as a brewery that connects culture, community, and local resources through beer. This release fits that approach, pairing a local football camp with a beer rooted in Shiraoi's landscape and brewing identity.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is a limited collaboration beer I could talk about all night. The Old Grey Brewery in Shiraoi, Hokkaido is releasing it to mark FC Tokyo’s training camp.
MugiWait, a soccer celebration beer? Tying it to the Shiraoi camp is such a strong local move!
Hop BroThe name is Holoholo Sunset FC TOKYO Commemorative Label. It launches on July 13, and the special can with the club crest is limited to 500 cans.
MugiOooh! But what does a Vienna lager even taste like? The name sounds like an away match in Europe!
Hop BroThat’s the good part. It’s an amber lager with a malty core, a soft herbal touch, a little citrus nuance, and a clean finish.
MugiWhat is unfiltered and unpasteurized supposed to mean? The label suddenly feels like a science exam!
Hop BroBasically, it keeps more of the yeast-driven character in the beer. It isn’t overly stripped or flattened, so the flavor stays more expressive.
MugiGot it! And 350ml for 800 yen means I want to display the commemorative can and drink it at the same time.
Hop BroIt’ll be sold around Shiraoi too, at the brewery shop plus local restaurants and retailers. The main run is through August 31, and if stock remains it can continue to September 30.
MugiNow I really want a sunset-colored pour while soaking up the soccer mood. That sounds ridiculously good.
Hop BroSame here. Picture Mount Horohoro, crack open that special crest can, and drink it ice-cold. That’s going to be perfect.
