Yoho Brewing will run an original sticker campaign at Lawson stores across Japan from September 15, 2026, for approximately two weeks. Customers will receive one original sticker for every two eligible beers purchased. The campaign will end as soon as the limited sticker supply runs out.

Eligible products are three beers from Yoho Brewing: Yona Yona Ale, known for its floral hop aroma and balanced bitterness; Indo no Aoni, a beer with a bold hop character and pronounced bitterness; and Boku Beer, Kimi Beer, a saison-style beer jointly developed with Lawson. Customers should bring two eligible products and the sticker to the register. Availability may vary by store, so checking stock at the store is recommended.

Yona Yona Ale is the brewery’s flagship beer, offering the expressive aroma and refreshing bitterness associated with an American pale ale. Indo no Aoni is aimed at drinkers who enjoy a fuller body and a strong hop presence. Boku Beer, Kimi Beer presents a lighter profile, with fresh lemon-and-herb-like aromas and a clean, refreshing finish.

To mark the campaign, selected Lawson stores will also carry Karuizawa Beer Craftザウルス Pale Ale for a limited time. The beer is usually associated with the Karuizawa area, making this an opportunity for craft beer fans outside the region to find it at a nearby convenience store.

Based in Saku, Nagano, Yoho Brewing has expanded Japan’s craft beer culture by offering beers in a wide range of styles. This campaign combines an easy-to-access convenience-store promotion with a chance to compare three distinctive beers from the brewery. Fans can look for the eligible products and sticker availability at Lawson stores from September 15.