Golden Rabbit Beer to Exhibit Upcycled Beer at MIDORI FES. 2026
Golden Rabbit Beer is preparing to exhibit at MIDORI FES. 2026. At the venue, it will introduce its upcycled craft beer "SOSEINO," born from Rohto Pharmaceutical’s side-job program. The Naramachi brewery in Nara will deliver a glass that balances environmental consideration with flavor.
Hop BroRight now, Golden Rabbit Beer is setting up for MIDORI FES. 2026, and I like that it feels like bringing the atmosphere of Nara’s Naramachi to Osaka.
MugiWhoa! Beer at a festival is already amazing, but they’re doing it at Grand Green Osaka? It sounds so stylish I’m going to trip over my own feet!
Hop BroExactly, and the star there is SOSEINO. It’s a brand born from Rohto Pharmaceutical’s side-job program, and the key point is that it uses discarded ingredients tied to food loss as secondary ingredients.
MugiSecondary ingredients? What does that even mean! Are they putting vegetables in beer? Huh, when I hear using discarded ingredients, I can’t quite picture it.
Hop BroRoughly speaking, it’s the idea of making good use of materials that would otherwise be thrown away and turning them into aroma and flavor. So it can still emphasize taste and aroma while being environmentally considerate.
MugiOhhh! I like that it’s not just kind, but also aiming for good flavor. That kind of thing feels like a satisfying beer!
Hop BroAnd Golden Rabbit Beer is based at the Naramachi brewery in Higashiterabayashi-cho, Nara City. The consistency of making the most of local ingredients is a real strength.
MugiBeing able to drink while listening to records in Naramachi sounds incredible! The combination of music and beer is unfair!
Hop BroMIDORI FES. 2026 itself is a good fit, since it’s an event that lines up not just food and drink, but also hands-on experiences and sustainability-themed projects. SOSEINO seems poised to take center stage in that sustainable context.
MugiI get it, I definitely want to go see it and drink it! Hearing a glass from Nara makes it even more interesting, and now I want to toast right away!
Preparing for MIDORI FES. 2026
In an Instagram post, Golden Rabbit Beer shared that it was "setting up for tomorrow's #midorifes" and showed the preparations for the event. MIDORI FES. 2026 will be held at Grand Green Osaka from May 2 to 4, and the venue will feature food and drink, exhibitions, and hands-on content across the entire site.
The featured beer is the upcycled craft beer "SOSEINO"
The highlight this time is the upcycled craft beer "SOSEINO," which will be presented at South Plaza. According to the official announcement, Golden Rabbit Beer is a brand born from Rohto Pharmaceutical’s side-job program, and it aims to make beer that uses discarded ingredients linked to food loss as secondary ingredients while achieving both flavor and strong aroma. Its defining feature is that it proposes a satisfying beer while starting from environmental consideration.
Brewing in Nara’s Naramachi, a beer that makes the most of local character
Golden Rabbit Beer is based in Higashiterabayashi-cho, Nara City, and was founded in September 2015. Its official website says it makes craft beer that makes use of Nara ingredients, and that visitors can enjoy beer together with record music at the Naramachi taproom. The brewery, which has centered its work on local flavors, bringing its beer to a large urban festival in Osaka can also be seen as an effort that shows where craft beer from Nara stands today.
At MIDORI FES. 2026, in addition to dining experiences at the venue, there will also be projects themed around sustainability. In that context, SOSEINO looks set to stand out as a beer that connects "deliciousness" with the idea of rethinking how materials are used.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroRight now, Golden Rabbit Beer is setting up for MIDORI FES. 2026, and I like that it feels like bringing the atmosphere of Nara’s Naramachi to Osaka.
MugiWhoa! Beer at a festival is already amazing, but they’re doing it at Grand Green Osaka? It sounds so stylish I’m going to trip over my own feet!
Hop BroExactly, and the star there is SOSEINO. It’s a brand born from Rohto Pharmaceutical’s side-job program, and the key point is that it uses discarded ingredients tied to food loss as secondary ingredients.
MugiSecondary ingredients? What does that even mean! Are they putting vegetables in beer? Huh, when I hear using discarded ingredients, I can’t quite picture it.
Hop BroRoughly speaking, it’s the idea of making good use of materials that would otherwise be thrown away and turning them into aroma and flavor. So it can still emphasize taste and aroma while being environmentally considerate.
MugiOhhh! I like that it’s not just kind, but also aiming for good flavor. That kind of thing feels like a satisfying beer!
Hop BroAnd Golden Rabbit Beer is based at the Naramachi brewery in Higashiterabayashi-cho, Nara City. The consistency of making the most of local ingredients is a real strength.
MugiBeing able to drink while listening to records in Naramachi sounds incredible! The combination of music and beer is unfair!
Hop BroMIDORI FES. 2026 itself is a good fit, since it’s an event that lines up not just food and drink, but also hands-on experiences and sustainability-themed projects. SOSEINO seems poised to take center stage in that sustainable context.
MugiI get it, I definitely want to go see it and drink it! Hearing a glass from Nara makes it even more interesting, and now I want to toast right away!
