ROCK introduces "ROCK 55th ANNIVERSARY LAGER" for its 55th anniversary
ROCK, a beer pub in Kiyosato, Hokuto City, Yamanashi, has introduced 'ROCK 55th ANNIVERSARY LAGER' for its 55th anniversary. The anniversary lager is designed around the number 55, with 5.5% ABV, 55 IBU, five hop varieties, and five malt varieties, and is being presented ahead of ROCK Day.
Hop BroI want to kick this off with a milestone beer. ROCK in Kiyosato, Yamanashi is pouring a 55th anniversary lager.
MugiWait, ROCK as in the beer pub? A 55th anniversary beer already sounds like something I need in my hand.
Hop BroIt’s called ROCK 55th ANNIVERSARY LAGER. The style is lager, with 5.5% ABV, 55 IBU, plus five hops and five malts baked right into the recipe.
MugiWhat is that! IBU 55 sounds like a math score. Is that supposed to mean bitter?
Hop BroIBU is basically a bitterness yardstick for beer. So 55 suggests this lager could have a pretty firm, satisfying bite.
MugiOhhh, so not just crisp and easy, but maybe boldly bitter-delicious too? Like a straight-A lager wearing a leather jacket!
Hop BroAnd the label details are being held back as a surprise for the day. What we can see is ROCK’s huge sign and a shiny red metallic logo.
MugiThat is so unfair, now I want it more! A red metallic logo sounds like limited-edition concert merch for beer nerds.
Hop BroThe post even says they’d love to toast with this at 6:09 PM, so the ROCK Day timing is fully committed. And @yatsugatakebeer points to Yatsugatake Brewery too.
MugiDrinking that in Kiyosato at the pub itself sounds unreal. A highland anniversary toast already feels delicious in my head.
Hop BroIt really feels like a numbers-built lager, with ROCK’s 55th anniversary poured straight into the glass. Pair that with pub food and it should land perfectly.
MugiI’m sold. By 6:09 PM I want to be fully ready to drink the 55 and toast like I belong there.
An anniversary lager built around the number 55
ROCK’s official Instagram post introduces "ROCK 55th ANNIVERSARY LAGER." According to the caption, the beer arrives in time for "ROCK Day," which is coming up in four days. The recipe is clearly anniversary-themed: 5.5% ABV, 55 IBU, five hop varieties, and five malt varieties. The brewery has turned the milestone itself into the beer’s design language.
A label kept as part of the reveal
The post says the label will be a surprise on the day, but the visual already gives the beer a celebratory feel. ROCK’s large sign and the red metallic branding stand out strongly, making the release feel tied to the venue’s own identity. The caption also mentions a 6:09 p.m. toast, framing the beer as a fitting pint for an evening celebration.
A milestone beer at a Kiyosato beer pub
ROCK is a beer pub located in Kiyosato, Hokuto City, Yamanashi. In that highland setting, it is a place where visitors can enjoy beer and food at an unhurried pace. This anniversary lager is positioned as a special beer to mark a milestone for the venue itself, making it a natural fit for a stop at ROCK.
The post also tags `@yatsugatakebeer`, confirming the name Yatsugatake Brewery in the release context. With its numbers, its branding, and its anniversary timing, this lager reads as a direct expression of ROCK’s 55-year story.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroI want to kick this off with a milestone beer. ROCK in Kiyosato, Yamanashi is pouring a 55th anniversary lager.
MugiWait, ROCK as in the beer pub? A 55th anniversary beer already sounds like something I need in my hand.
Hop BroIt’s called ROCK 55th ANNIVERSARY LAGER. The style is lager, with 5.5% ABV, 55 IBU, plus five hops and five malts baked right into the recipe.
MugiWhat is that! IBU 55 sounds like a math score. Is that supposed to mean bitter?
Hop BroIBU is basically a bitterness yardstick for beer. So 55 suggests this lager could have a pretty firm, satisfying bite.
MugiOhhh, so not just crisp and easy, but maybe boldly bitter-delicious too? Like a straight-A lager wearing a leather jacket!
Hop BroAnd the label details are being held back as a surprise for the day. What we can see is ROCK’s huge sign and a shiny red metallic logo.
MugiThat is so unfair, now I want it more! A red metallic logo sounds like limited-edition concert merch for beer nerds.
Hop BroThe post even says they’d love to toast with this at 6:09 PM, so the ROCK Day timing is fully committed. And @yatsugatakebeer points to Yatsugatake Brewery too.
MugiDrinking that in Kiyosato at the pub itself sounds unreal. A highland anniversary toast already feels delicious in my head.
Hop BroIt really feels like a numbers-built lager, with ROCK’s 55th anniversary poured straight into the glass. Pair that with pub food and it should land perfectly.
MugiI’m sold. By 6:09 PM I want to be fully ready to drink the 55 and toast like I belong there.
