Reporting the completion of rice planting


In an Instagram post on April 23, Himitsu Beer announced that rice planting had finished. The post title, "Rice planting is finished🌾🌾🌾...", signaled that this seasonal farm task had reached a milestone.

Himitsu Beer is a farmhouse brewery based in Ise City, Mie Prefecture. Using a brewery converted from an agricultural barn, it makes beer while incorporating local crops such as rice, herbs, and fruit. The brewery's work is characterized by being connected not only to brewing, but also to work in the fields and rice paddies.

Farm work becomes the background of the beer


The brewery has cultivated its own fields, grown crops, and used part of the harvest as adjunct ingredients. One core idea is to move brewing forward in rhythm with agriculture. In other words, finishing rice planting is not just the end of farm work; it is also a prerequisite for producing the next ingredients and for seasonal beers.

From a beer fan's perspective, the appeal of this post lies less in "what was planted" than in "how that work connects to a glass." Himitsu Beer's lineup includes series that use rice and beers that make use of fruit, keeping the distance between local production and brewing close. The report that rice planting has finished is a quiet but important sign for understanding how the company makes its beer.

A scene that feels distinctly Ise


Ise is a place where both the sea and fields feel close at hand. Against that backdrop, Himitsu Beer has incorporated agricultural products not only as ingredients, but into the brewery's very philosophy. This post was not a flashy announcement, but it conveyed a sense of how close the distance is from field to glass.

As the seasons change, the view in the rice paddies will change again. Watching those changes while waiting for the next brew or release is part of the enjoyment of following Himitsu Beer.