In a post from Craft Beer 100 Sapporo Store, the extension of a popular discount promotion was announced. The offer gives visitors who order dishes from SAPPORO Gyoza Seisakusho a 100-yen discount on Craft Beer 100's “craft beer.” In addition, coffee mafia's “tea split” is also included in the 100-yen discount.

The post also noted that Craft Beer would be discounted by 100 yen when ordering BRISK STAND's “Cut It” series, emphasizing the enjoyment of choosing beer to match “saltier, umami-rich dishes” such as gyoza, hamburgers, and fried foods.

The beer highlighted as the recommendation for the day was “IPA (Shonan Beer).” In the post, the style is listed as American IPA, ABV 6.0%, and IBU 45, and it describes the balance between hop bitterness and malt umami, as well as how well it pairs with meat dishes and spicy food. Rather than being the kind of IPA that hits only with sharp bitterness, it is presented as an easy-drinking option for people who want to enjoy IPA as a beer to accompany a meal.

Also worth checking is Craft Beer 100 Otomoni x Sakerist Shinjuku in Shinjuku, Tokyo, which operates as a beer pub for people who want to enjoy the combination of food and craft beer. Using the “food and IPA pairing” suggested in the chain's posts as a hint, it would be fun to build your drink around what you order in the store. Gyoza fans or hamburger fans? The way you choose your glass changes the shape of the experience, even with the same IPA.