Craft Beer 100 Otomoni x Sakelist Shinjuku highlights mood-based canned beers
At Craft Beer 100 Otomoni x Sakelist Shinjuku, guests can pick from a showcase of 100 rotating craft beers each month. The brand’s Instagram recently featured five can beers selected by mood, ranging from Belgian white to IPA and lemon-forward styles.
Hop BroThere’s a spot in Shinjuku where you can choose from 100 beers a month right out of a showcase. It’s called Craft Beer 100 Otomoni x Sake List Shinjuku, and honestly it sounds like a theme park for beer nerds.
MugiWhat! It’s directly connected to Shinjuku Station too? A hundred choices means I’d panic, loop around the case three times, and still not decide.
Hop BroThat’s the fun part. Their Instagram frames it as “Which mood are you in?” and introduces five cans that match different vibes. You pick by mood, aroma, or what you’re eating.
MugiNice! So what’s the first can to grab if I just want something refreshing? Because otherwise I will absolutely freeze in front of the showcase.
Hop BroThen you go with Hope Hill Brewery’s BELGIAN WHITE. It’s got gentle acidity and fruity character, with that soft, cloudy white-beer feel.
MugiBELGIAN WHITE sounds intense though, and now you were about to say “esters,” weren’t you? Why does this suddenly feel like chemistry class?
Hop BroCaught me. Fruity yeast aromas are what brewers call esters. In plain language, it means pleasant smells that remind you of banana or citrus.
MugiOkay, that actually helps. Then what if I want a mood reset through aroma? The IPA zone already sounds like it enters the room with dramatic music.
Hop BroThat’s where SESSION IPA and OSAKEMAN IPA come in. They bring citrus-like hop aroma plus that satisfying IPA presence, and “session” means it’s built to stay relatively easy-drinking.
MugiWait, session doesn’t mean a jam band setup? The second you said easy to have a few, my brain started yelling encore.
Hop BroFor food, Shizuoka’s Hansharo Beer has Tarozaemon. It’s got a calm food-friendly profile that works with both meat and fish, which makes it seriously useful at the table.
MugiAnd the finish has to be Lemon no Beer, right? If I can treat it like a dessert-style pour, that’s it, I’m sold. Now I want to stand in front of that showcase in Shinjuku and somehow drink all five.
Choosing by mood
Craft Beer 100 Otomoni x Sakelist Shinjuku is a craft beer pub operated by Otomoni and Sakelist. Located inside reDine Shinjuku on the 5th floor of the Adhoc Shinjuku building, near Shinjuku Station, it lets guests pick cans directly from a showcase of roughly 100 beers each month. The lineup changes regularly, so every visit can bring a new discovery.
In its Instagram post, the brand introduced five cans under the idea of choosing a beer by mood. For a refreshing moment, it pointed to BELGIAN WHITE from Kibo no Oka Brewery, described as fruity with a gentle, pleasant acidity. For a hop-driven reset, it featured SESSION IPA and OSAKEMAN IPA, both offering bright citrus-like aroma and IPA character.
For pairing with food, the post highlighted Tarozaemon from Hansharo Beer, a rounder, more food-friendly beer that should work well with meat or fish dishes. For a dessert-like finish, it suggested Lemon Beer, with a fresh citrus profile and a clean, bright aroma.
A place built around choice
What makes this spot interesting is not only the number of beers, but the way the selection feels deliberate. You can decide whether you want something light, aromatic, food-friendly, or citrusy before reaching for a can. For beer fans in Shinjuku, it is a straightforward, practical place to explore what you feel like drinking today.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroThere’s a spot in Shinjuku where you can choose from 100 beers a month right out of a showcase. It’s called Craft Beer 100 Otomoni x Sake List Shinjuku, and honestly it sounds like a theme park for beer nerds.
MugiWhat! It’s directly connected to Shinjuku Station too? A hundred choices means I’d panic, loop around the case three times, and still not decide.
Hop BroThat’s the fun part. Their Instagram frames it as “Which mood are you in?” and introduces five cans that match different vibes. You pick by mood, aroma, or what you’re eating.
MugiNice! So what’s the first can to grab if I just want something refreshing? Because otherwise I will absolutely freeze in front of the showcase.
Hop BroThen you go with Hope Hill Brewery’s BELGIAN WHITE. It’s got gentle acidity and fruity character, with that soft, cloudy white-beer feel.
MugiBELGIAN WHITE sounds intense though, and now you were about to say “esters,” weren’t you? Why does this suddenly feel like chemistry class?
Hop BroCaught me. Fruity yeast aromas are what brewers call esters. In plain language, it means pleasant smells that remind you of banana or citrus.
MugiOkay, that actually helps. Then what if I want a mood reset through aroma? The IPA zone already sounds like it enters the room with dramatic music.
Hop BroThat’s where SESSION IPA and OSAKEMAN IPA come in. They bring citrus-like hop aroma plus that satisfying IPA presence, and “session” means it’s built to stay relatively easy-drinking.
MugiWait, session doesn’t mean a jam band setup? The second you said easy to have a few, my brain started yelling encore.
Hop BroFor food, Shizuoka’s Hansharo Beer has Tarozaemon. It’s got a calm food-friendly profile that works with both meat and fish, which makes it seriously useful at the table.
MugiAnd the finish has to be Lemon no Beer, right? If I can treat it like a dessert-style pour, that’s it, I’m sold. Now I want to stand in front of that showcase in Shinjuku and somehow drink all five.
