Monterey Brewing highlights the 36th Monterey Jazz Festival in Noto
Monterey Brewing, based in Shiojiri, Nagano, featured the 36th Monterey Jazz Festival in Noto in an Instagram post. The event is set for July 25, 2026 at Noto Historical Park in Nanao, Ishikawa, bringing attention to a long-running jazz festival with deep local ties.
Hop BroToday’s story has a great beer-and-jazz link. Monterey Brewing in Shiojiri, Nagano, highlighted the 36th Monterey Jazz Festival in Noto, happening on July 25 at Noto Rekishi Park.
MugiWhat! A brewery promoting a jazz festival? I was ready for a beer release, and suddenly it’s saxophones!
Hop BroThat’s the point. They have a deep local mindset, so it makes sense they’d spotlight a community event too. It’s in Nanao, Ishikawa, gates open at 3 p.m., music starts at 4 p.m., and it goes on rain or shine.
MugiWow, a rain-or-shine jazz fest feels kind of unstoppable. But what sort of beers does Monterey Brewing actually make?
Hop BroThey focus on locally inspired beers. Think a fruit ale made with Shinshu apples, a Belgian-style beer with sansho pepper and citrus, and even an IPA made with beets.
MugiHold on, what is Belgian-style here? That sounds fancy, and then you added sansho on top like a flavor uppercut!
Hop BroIn simple terms, it’s a yeast-driven beer style with expressive aroma. Add sansho and citrus, and you get something spicy, bright, and surprisingly food-friendly.
MugiOh, so it’s like traveling through aroma! Apples, sansho, beets... that really does sound like the place itself got poured into a glass.
Hop BroExactly. This is why music and local memory fit together so well here. The festival started in 1989, and it’s still the only event outside the original Monterey allowed to use that name.
MugiNow I’m at peak festival thirst. Jazz in the air and Monterey Brewing in hand sounds like the kind of summer memory I’d want to repeat immediately.
Monterey Brewing, a brewery in Seba, Shiojiri City, Nagano, highlighted the 36th Monterey Jazz Festival in Noto on Instagram. The festival will be held on July 25, 2026 at Noto Historical Park in Nanao, Ishikawa, with gates opening at 3:00 p.m. and the program starting at 4:00 p.m. The event will go ahead rain or shine. Advance tickets are priced at 7,000 yen, while same-day admission is 8,500 yen. High school and university students can purchase same-day tickets for 2,000 yen, and children in junior high school or younger may attend free with a guardian.
The festival began in 1989 as a cultural exchange between Monterey, California, and the Wakura Onsen Tourism Association in Nanao. It remains the only event outside Monterey that is allowed to use the Monterey Jazz Festival name. In the years after the Noto Peninsula earthquake, the festival has carried even greater meaning as a place for music, community, and regional recovery.
Monterey Brewing builds its beers around local ingredients and regional character. Its lineup includes a fruit ale made with Shinshu apples, a Belgian-style beer featuring sansho pepper and citrus, and an IPA brewed with beets. That focus on place and flavor makes the brewery's attention to a community-rooted jazz festival feel consistent rather than incidental. Both are rooted in the idea that local culture becomes stronger when it is shared.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s story has a great beer-and-jazz link. Monterey Brewing in Shiojiri, Nagano, highlighted the 36th Monterey Jazz Festival in Noto, happening on July 25 at Noto Rekishi Park.
MugiWhat! A brewery promoting a jazz festival? I was ready for a beer release, and suddenly it’s saxophones!
Hop BroThat’s the point. They have a deep local mindset, so it makes sense they’d spotlight a community event too. It’s in Nanao, Ishikawa, gates open at 3 p.m., music starts at 4 p.m., and it goes on rain or shine.
MugiWow, a rain-or-shine jazz fest feels kind of unstoppable. But what sort of beers does Monterey Brewing actually make?
Hop BroThey focus on locally inspired beers. Think a fruit ale made with Shinshu apples, a Belgian-style beer with sansho pepper and citrus, and even an IPA made with beets.
MugiHold on, what is Belgian-style here? That sounds fancy, and then you added sansho on top like a flavor uppercut!
Hop BroIn simple terms, it’s a yeast-driven beer style with expressive aroma. Add sansho and citrus, and you get something spicy, bright, and surprisingly food-friendly.
MugiOh, so it’s like traveling through aroma! Apples, sansho, beets... that really does sound like the place itself got poured into a glass.
Hop BroExactly. This is why music and local memory fit together so well here. The festival started in 1989, and it’s still the only event outside the original Monterey allowed to use that name.
MugiNow I’m at peak festival thirst. Jazz in the air and Monterey Brewing in hand sounds like the kind of summer memory I’d want to repeat immediately.
