Hare no Kuni Brewery to Open Its Direct-Run BEER STAND & SHOP on December 12
Hare no Kuni Brewery in Wake Town, Okayama Prefecture, will open its directly operated store, "BEER STAND & SHOP," on Friday, December 12, 2025, from 12:00 to 20:00. At opening, before its own beer production begins, it will offer eight beers in total: domestic craft beers selected by the head brewer and beers he has brewed himself.
Hop BroYou know that Okayama's Hare no Kuni Brewery is opening a directly operated BEER STAND & SHOP at 636-4 Fukutomi, Wake Town on Friday, December 12, 2025, from 12:00 to 20:00!
MugiWhoa! A new shop opening! And being able to drink at the brewery's home base is seriously exciting!
Hop BroWhat's cool about the opening lineup is that it will have four domestic craft beers selected by the head brewer plus four beers the head brewer has brewed in Tottori, for eight kinds in total.
MugiWhat? But there aren't any beers brewed in Wake Town yet? When I hear "direct-run," I think we'd be able to drink them right away!
Hop BroThat's all about the timing of the brewing license. Right now it's a phase to let people taste the brewing team's ability first, and once the license is obtained, they'll switch over to beers made in Wake Town.
MugiOh, I see! So this is like the opening round. Have the beer names or styles been announced yet?
Hop BroIndividual beer names haven't been announced yet. But the brewery's core is a "dry finish," and they plan to use local grains and fruit too. In other words, local ingredients plus highly reproducible brewing.
MugiReproducibility suddenly sounds like a science lab! So that means they can aim for something that's reliably delicious every time?
Hop BroExactly. It's run by a Wake-born brewer and his wife, and they want to deliver a "new beer world from Wake" built on their experience. The opening day is perfect for checking where they're at now.
MugiI've decided. On December 12, I want to do a tasting of all eight! Hop, let's study up first and then go talk about the "dry finish differences"!
A New Craft Beer Hub Arrives in Wake Town on December 12
According to information announced on Hare no Kuni Brewery's official website, its directly operated "BEER STAND & SHOP" is scheduled to begin business on Friday, December 12, 2025, from 12:00 to 20:00. The location is 636-4 Fukutomi, Wake Town, Wake District, Okayama Prefecture, where the brewery is based, and it will be a place where visitors can experience the company's policy of "bringing a new world of beer from Wake."
Eight Beers on the Opening Menu
The beer lineup is the part of the opening announcement that deserves special attention. At present, due to production license restrictions, beer brewed in Wake Town will not yet be available, but on the first day the shop plans to offer a total of eight varieties:
- Four domestic beers carefully selected by the head brewer
- Four beers the head brewer has brewed in Tottori
Rather than "we still can't drink local beer," this opening feels more like a chance to taste the brewing team's experience first.
What This Opening Means in the Context of Hare no Kuni Brewery
The brewery emphasizes beer making centered on a "dry finish" suited to the climate of Wake Town in Okayama, which enjoys long hours of sunshine, while also incorporating local grains and fruit. It is run by a brewer born in Wake and his wife, and drawing on experience at multiple breweries, their style combines local character with highly reproducible brewing techniques.
The opening of BEER STAND & SHOP is a phase in which that philosophy is being released in a form people can actually drink. In the official announcement, the brewery also stated that after obtaining its brewing license, it will gradually switch the beers on offer to ones brewed in Wake Town. On opening day, it may be worthwhile to first check the head brewer's current direction and then follow the transition to in-house brewing, allowing this brewery's evolution to be appreciated in fuller detail.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroYou know that Okayama's Hare no Kuni Brewery is opening a directly operated BEER STAND & SHOP at 636-4 Fukutomi, Wake Town on Friday, December 12, 2025, from 12:00 to 20:00!
MugiWhoa! A new shop opening! And being able to drink at the brewery's home base is seriously exciting!
Hop BroWhat's cool about the opening lineup is that it will have four domestic craft beers selected by the head brewer plus four beers the head brewer has brewed in Tottori, for eight kinds in total.
MugiWhat? But there aren't any beers brewed in Wake Town yet? When I hear "direct-run," I think we'd be able to drink them right away!
Hop BroThat's all about the timing of the brewing license. Right now it's a phase to let people taste the brewing team's ability first, and once the license is obtained, they'll switch over to beers made in Wake Town.
MugiOh, I see! So this is like the opening round. Have the beer names or styles been announced yet?
Hop BroIndividual beer names haven't been announced yet. But the brewery's core is a "dry finish," and they plan to use local grains and fruit too. In other words, local ingredients plus highly reproducible brewing.
MugiReproducibility suddenly sounds like a science lab! So that means they can aim for something that's reliably delicious every time?
Hop BroExactly. It's run by a Wake-born brewer and his wife, and they want to deliver a "new beer world from Wake" built on their experience. The opening day is perfect for checking where they're at now.
MugiI've decided. On December 12, I want to do a tasting of all eight! Hop, let's study up first and then go talk about the "dry finish differences"!
