North Island Beer to Set Up for 15 Days at Tobu Department Store Ikebukuro's Golden Week Event
North Island Beer, based in Ebetsu, Hokkaido, will exhibit at Tobu Department Store Ikebukuro during Golden Week at the "Winter Great Hokkaido Fair." The lineup will include a new hazy IPA, a limited bottle release, draft beer, and a tasting set, with different staff members handling the first and second halves of the event.
Hop BroNorth Island Beer, based in Ebetsu, Hokkaido, is setting up in Ikebukuro. They're joining the Golden Week event at Tobu Department Store Ikebukuro for 15 days, from April 22 to May 6.
MugiWait, craft beer in a department store!? And for a 15-day long run too? Can you really taste your way through that much?
Hop BroThat's the interesting part. This time, the highlight is the new hazy IPA called "GinZY Ginzy." A hazy IPA is a style prized for its cloudiness and juiciness, with hop aroma pushed right to the front.
MugiHuh, so hazy means it's kind of a foggy beer? Is there mist in it or something?
Hop BroNo mist in it, of course. Basically, it's gently cloudy in appearance because of malt components, yeast, and hop-derived particles, and that also gives it a soft mouthfeel. Add the juicy aroma of "GinZY Ginzy," and it's like your nose is toasting first.
MugiI want to drink that! And if they even have the limited beer Bokura to, Neko, taking a bottle home sounds fun too!
Hop BroExactly. What makes this strong is that they have both draft beer and bottles. Drink the draft at the venue, and if you like it, take the limited bottle home with you. It's basically a department-store second round all in one place.
MugiWait, there's even a tasting set!? You get both the fun of comparing them on the spot and the fun of turning them into souvenirs!
Hop BroAnd the booth staff are split too: Haga is in charge for the first half, and Suzuki for the second half, so the atmosphere will probably change depending on when you go during the run. Being able to choose while hearing directly from the people who make it is exactly what makes a craft beer event special.
MugiAll right, I'm starting with GinZY Ginzy! Hop bro, let's meet up in Ikebukuro and go for both the draft beer and the tasting set.
Hokkaido Ebetsu-based craft beer maker North Island Beer is heading to Tokyo's Ikebukuro for a Golden Week event. The venue is Tobu Department Store Ikebukuro, located at 1-1-25 Nishi-Ikebukuro, Toshima-ku, Tokyo. The event runs for 15 days, from April 22 to May 6.
What stands out in this announcement is the lineup that combines bottled products and draft beer. The post revealed that the offerings will include the new hazy IPA "GinZY Ginzy", the limited beer "Bokura to, Neko", and draft beer service plus a tasting set. It is notable for offering both the pleasure of taking home a limited beer in a bottle and the pleasure of comparing flavors on the spot.
The sales staff will also change between the first and second halves of the event. Haga will be at the booth in the first half, and Suzuki will take over in the second half. At a fair like this, being able to choose while directly hearing about the brewer's background and the differences in taste is part of the appeal, making it an easy stop for craft beer fans.
North Island Beer is known as a brand rooted in Hokkaido's food culture and land, and it has continued its careful brewing in the spirit of its Ebetsu brewery. As the brewery is also known for its direct-operated Sapporo city taproom, Beer Bar NORTH ISLAND, it seems likely to bring a slightly different "on-site atmosphere" to a department store event as well. This is an appearance worth watching as a chance to encounter that one glass in Tokyo.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNorth Island Beer, based in Ebetsu, Hokkaido, is setting up in Ikebukuro. They're joining the Golden Week event at Tobu Department Store Ikebukuro for 15 days, from April 22 to May 6.
MugiWait, craft beer in a department store!? And for a 15-day long run too? Can you really taste your way through that much?
Hop BroThat's the interesting part. This time, the highlight is the new hazy IPA called "GinZY Ginzy." A hazy IPA is a style prized for its cloudiness and juiciness, with hop aroma pushed right to the front.
MugiHuh, so hazy means it's kind of a foggy beer? Is there mist in it or something?
Hop BroNo mist in it, of course. Basically, it's gently cloudy in appearance because of malt components, yeast, and hop-derived particles, and that also gives it a soft mouthfeel. Add the juicy aroma of "GinZY Ginzy," and it's like your nose is toasting first.
MugiI want to drink that! And if they even have the limited beer Bokura to, Neko, taking a bottle home sounds fun too!
Hop BroExactly. What makes this strong is that they have both draft beer and bottles. Drink the draft at the venue, and if you like it, take the limited bottle home with you. It's basically a department-store second round all in one place.
MugiWait, there's even a tasting set!? You get both the fun of comparing them on the spot and the fun of turning them into souvenirs!
Hop BroAnd the booth staff are split too: Haga is in charge for the first half, and Suzuki for the second half, so the atmosphere will probably change depending on when you go during the run. Being able to choose while hearing directly from the people who make it is exactly what makes a craft beer event special.
MugiAll right, I'm starting with GinZY Ginzy! Hop bro, let's meet up in Ikebukuro and go for both the draft beer and the tasting set.
